Sleep Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Sleep’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sleep.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Sleep

App Name : Sleep



OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : Bending Spoons Apps IVS

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,MakeupPlus,Is-it Love? Matt - Interactive,Pic Crossword Puzzles and Quiz,Tap Tap Music-Pop Songs,Baby Relax - witte ruis, natuur en zen geluiden om de baby te sussen

Total creative ads during the time period : 1,620

Duration : 504

Popularity : 251,724

2. Sleep’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Sleep in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Sleep in the recent period. As of 2020-09-06, among the Sleep‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Sleep’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Sleep‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Sleep

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sleep. We can see some advertising trends.

Top 1 Ad Creative of Sleep

Ad Details :

Headline :Sweet dreams with Sleep.

Text :No more sleepless nights.

Top 2 Ad Creative of Sleep

Ad Details :

Headline :Sleep

Text :

Top 3 Ad Creative of Sleep

Ad Details :

Headline :Sleep

Text :‎Having trouble sleeping? It’s time to say goodbye to sleepless nights and stop missing out on sweet dreams! Sleep will be your favorite lullaby and will help you fall asleep thanks to soothing stories, meditations, white noise, tons of sounds from different environments and much more. You are n...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 348 43 43
Popularity 993 228 227
Dimensions 406 x 720 224 x 400 600 x 315
Creative Type Video Video Image
Network Google Ads(Admob) Facebook Facebook
Related Ads 2 1 1
Countries Australia,United Kingdom,Canada,United States Austria,China,Sweden,Colombia,Belgium,India,Mexico,Turkey,Peru,Malaysia,United Arab Emirates,Israel,United States,Macau,Brazil,Greece,Pakistan,Czech,Norway,Japan Canada,Malaysia,Argentina,Chile,United States,Romania,Italy,Czech,Korea,Vietnam,Germany,China,Australia,Philippines,Ukraine,Denmark,Norway,Slovak,Saudi Arabia,New Zealand
Language English Dutch English

Through the above analysis, we can see that the most effective channel for Sleep in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Sleep’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Sleep, you can click the app name below to view related reports.