Social.mom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Social.mom’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Social.mom.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Social.mom
App Name : Social.mom
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : 9336-0428 Quebec Inc.
Publisher : Fotor - Photo Editor & Collage,MySQL QueryDB Client
Total creative ads during the time period : 190
Duration : 717
Popularity : 43,514
2. Social.mom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Social.mom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Social.mom in the recent period. As of 2020-09-06, among the Social.mom‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Social.mom’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 36.87%,
Audience Network’s proportion is 21.07%,
Instagram’s proportion is 21.05%,
Messenger’s proportion is 21.01%,
’s proportion is .
In the date of 2020-09-06, Social.mom‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Social.mom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Social.mom. We can see some advertising trends.
Top 1 Ad Creative of Social.mom
Ad Details ：
Headline ：The All Mom Community App.
Text ：Join moms in your neighborhood for support, friendship, activities and let’s face it relief! “In my first maternity leave, I felt very much alone. I found that 80% of moms feel lonely and I decided to do something about it” - Audrey Poulin, founder of social.mom Social.mom is a network for ...
Top 2 Ad Creative of Social.mom
Ad Details ：
Headline ：L’app qui regroupe toutes les mamans.
Text ：Join moms in your neighborhood for support, friendship, activities and let’s face it relief! “In my first maternity leave, I felt very much alone. I found that 80% of moms feel lonely and I decided to do something about it” - Audrey Poulin, founder of social.mom Social.mom is a network for ...
Top 3 Ad Creative of Social.mom
Ad Details ：
Headline ：L’app qui regroupe toutes les mamans.
Text ：Join moms in your neighborhood for support, friendship, activities and let’s face it relief! “In my first maternity leave, I felt very much alone. I found that 80% of moms feel lonely and I decided to do something about it” - Audrey Poulin, founder of social.mom Social.mom is a network for ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 345 | 185 | 185 |
| Popularity | 999 | 992 | 992 |
| Dimensions | 1000 x 667 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 1 | 1 |
| Countries | Canada,United States | Canada,United States | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Social.mom in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Social.mom’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Social.mom, you can click the app name below to view related reports.