Soul Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Soul’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Soul.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Soul

App Name : Soul



OS : Android

Network : Google Ads(Admob),Twitter,TikTok

Developer : Shanghai Free Gate Technology Limited Corporation

Publisher : Fortune Cookie,Warts: Causes Cures Treatments,Horóscopo Diario,Ceramah Ramadhan 1438 H (2017),Lock screen for Galaxy S8 edge,Foot Paris,Falbaz ile Kahve Falı,Transparent Live Wallpaper,Daily Horoscope Free

Total creative ads during the time period : 254

Duration : 314

Popularity : 14,653

2. Soul’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Soul in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Soul in the recent period. As of 2020-09-07, among the Soul‘s ad creative, the Html category’s proportion is 16.67%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 16.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Soul’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Soul‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Soul

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Soul. We can see some advertising trends.

Top 1 Ad Creative of Soul

Ad Details :

Headline :Soulに来て

Text :超暖かい社交App

Top 2 Ad Creative of Soul

Ad Details :

Headline :Soulに来て

Text :周りに人がたくさんいって

Top 3 Ad Creative of Soul

Ad Details :

Headline :自分を自由に表現する

Text :Soul app 知能チャット

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 257 34 22
Popularity 945 173 79
Dimensions 512 x 250 720 x 720 1280 x 720
Creative Type Image Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 1 2
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for Soul in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Soul’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Soul, you can click the app name below to view related reports.