Spark NZ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Spark NZ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spark NZ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Spark NZ

App Name : Spark NZ

Logo

Spark NZ-SocialPeta

OS : iOS

Network : Facebook,Instagram

Developer : Spark New Zealand Trading Limited

Publisher :

Total creative ads during the time period : 20

Duration : 1,087

Popularity : 1,139

2. Spark NZ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Spark NZ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Spark NZ in the recent period. As of 2020-09-07, among the Spark NZ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Spark NZ’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Spark NZ‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Spark NZ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spark NZ. We can see some advertising trends.

Top 1 Ad Creative of Spark NZ

Ad Details :

Headline :Spark 10GB Socialiser

Text :Share every little thing this summer.

Top 2 Ad Creative of Spark NZ

Ad Details :

Headline :Spark

Text :Get 4GB data + 4GB bonus data every month on a Spark Rollover Mobile plan plus Spotify Premium included. Rollover data is capped at 3.5GB. T&Cs apply.

Top 3 Ad Creative of Spark NZ

Ad Details :

Headline :Kick off your new mobile experience

Text :After a mobile that’s bursting with cheers, chants and sizzling rugby action? Get a free RWC Tournament Pass when you buy any mobile $199 or over interest free over 24 months while on a $59.99 or above plan. Spark T&Cs apply. Remaining phone cost due if you exit your plan before the end of your interest free term. Spark Sport compatible device required. Max on stream. TM © Rugby World Cup Limited 2015. All rights reserved.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 10 7 5
Popularity 71 64 63
Dimensions 400 x 400 640 x 640 1200 x 1200
Creative Type Video Image Image
Network Facebook Instagram Facebook
Related Ads 1 1 4
Countries United Kingdom,Canada,United States,Australia United Kingdom,Canada,United States,Australia New Zealand
Language English English English

Through the above analysis, we can see that the most effective channel for Spark NZ in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Spark NZ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Spark NZ, you can click the app name below to view related reports.