Square Appointments Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Square Appointments’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Square Appointments.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Square Appointments
App Name : Square Appointments
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Square, Inc.
Publisher : Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,儿童歌曲-高清儿歌视频,World Clock – Time Zones,楷书书法字典：550多名书法名家作品,AnagrApp - Sopa de Letras,Pill Identifier and Drug List
Total creative ads during the time period : 58
Duration : 464
Popularity : 5,100
2. Square Appointments’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Square Appointments in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Square Appointments in the recent period. As of 2020-09-05, among the Square Appointments‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Square Appointments’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, Square Appointments‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Square Appointments
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Square Appointments. We can see some advertising trends.
Top 1 Ad Creative of Square Appointments
Ad Details ：
Headline ：Grow Your Business with Square Appointments
Text ：
Top 2 Ad Creative of Square Appointments
Ad Details ：
Headline ：Start Booking Appointments
Text ：
Top 3 Ad Creative of Square Appointments
Ad Details ：
Headline ：Try Square Appointments free
Text ：Schedule virtual appointments anytime, anywhere with a free booking website. Free to try.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 120 | 92 | 101 |
| Popularity | 855 | 661 | 237 |
| Dimensions | 320 x 400 | 224 x 400 | 1024 x 1280 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | United States,Canada,United Kingdom,Australia | United States,Canada,United Kingdom,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Square Appointments in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Square Appointments’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Square Appointments, you can click the app name below to view related reports.