StarPhoenix Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the StarPhoenix’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps StarPhoenix.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of StarPhoenix
App Name : StarPhoenix
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : Postmedia Network Inc.
Publisher : Yazzy (Fake Conversations),YouCam Perfect - Best Selfie Camera Photo Editor,Video Collage: Mix VideoPhoto
Total creative ads during the time period : 33
Duration : 421
Popularity : 3,630
2. StarPhoenix’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser StarPhoenix in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of StarPhoenix in the recent period. As of 2020-08-15, among the StarPhoenix‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, StarPhoenix’s the proportion of networks impressions are placed like this:
Twitter’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-15, StarPhoenix‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of StarPhoenix
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of StarPhoenix. We can see some advertising trends.
Top 1 Ad Creative of StarPhoenix
Ad Details ：
Headline ：Climate Conundrum: Looking to the future in Sask.'s unique environment
Text ：“When people in Saskatchewan say, ‘I don’t believe’ or ‘I haven’t seen climate change,’ I understand,” says scientist Dave Sauchyn.
Top 2 Ad Creative of StarPhoenix
Ad Details ：
Headline ：Congress of Aboriginal Peoples wants demographic data on peace bond use
Text ：“They set him up for failure.”
Top 3 Ad Creative of StarPhoenix
Ad Details ：
Headline ：Congress of Aboriginal Peoples wants demographic data on peace bond use
Text ：“They set him up for failure.”
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 75 | 54 |
| Popularity | 499 | 495 | 303 |
| Dimensions | 600 x 450 | 600 x 450 | 1000 x 750 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Australia,Canada,United Kingdom,United States | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for StarPhoenix in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free StarPhoenix’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to StarPhoenix, you can click the app name below to view related reports.