Sunway Pyramid Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sunway Pyramid’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sunway Pyramid.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sunway Pyramid
App Name : Sunway Pyramid
Logo：
OS : iOS
Network : Audience Network,Instagram,Facebook
Developer : Sunway Berhad
Publisher : Text Free: WiFi Calling App,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Abs workout 7 minutes,7 Minute Workout
Total creative ads during the time period : 14
Duration : 473
Popularity : 631
2. Sunway Pyramid’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Sunway Pyramid in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sunway Pyramid in the recent period. As of 2020-09-05, among the Sunway Pyramid‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Sunway Pyramid’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, Sunway Pyramid‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Sunway Pyramid
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sunway Pyramid. We can see some advertising trends.
Top 1 Ad Creative of Sunway Pyramid
Ad Details ：
Headline ：3D2N family staycation
Text ：Get the most out of your day with the kids at Sunway Lagoon over 90 rides and attractions across 6 parks. Book our all-inclusive 3D2N Ke Sana Ke Sini Ke Sunway LAGI! staycation NOW and get FREE tickets for 2 adults and 2 kids aged 12 and below.
Top 2 Ad Creative of Sunway Pyramid
Ad Details ：
Headline ：Meet The PJ Masks This June School Holiday!
Text ：Every child's favourite Catboy, Owlette, and Gekko will make their appearance at Sunway...
Top 3 Ad Creative of Sunway Pyramid
Ad Details ：
Headline ：
Text ：RMCO isn’t dampening Lion’s National Day spirit! Come shop with us throughout 28th August - 20th September 2020 to get your hands on an E-Voucher Kit for FREE just by spending a minimum of RM63 in a single receipt. It starts tomorrow, don’t miss out! 🥳 Find out more here: https://sunwaypyramid.com/teguh-bersama *Redeemable at Redemption Counter @ GF World Sunway. T&C apply #SunwayPyramid #TeguhBersama
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 9 | 1 |
| Popularity | 56 | 55 | 55 |
| Dimensions | 2048 x 2048 | 796 x 416 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 4 | 1 |
| Countries | Malaysia | Malaysia,United States,Australia,United Kingdom,Canada | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sunway Pyramid in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Sunway Pyramid’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sunway Pyramid, you can click the app name below to view related reports.