Swell Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Swell’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Swell.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Swell

App Name : Swell

Logo：

OS : iOS

Network : Twitter,Google Ads(Admob)

Developer : Anecure Inc

Publisher : TBS Radio

Total creative ads during the time period : 9

Duration : 60

Popularity : 462

2. Swell’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Swell in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Swell in the recent period. As of 2020-09-03, among the Swell‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, Swell’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 0,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, Swell‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Swell

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Swell. We can see some advertising trends.

Top 1 Ad Creative of Swell

Ad Details ：

Headline ：Swell

Text ：Real people having genuine, respectful audio conversations about everything from the latest news to art and philosophy. Get the app and add your voice. #swellcast

Top 2 Ad Creative of Swell

Ad Details ：

Headline ：Swell

Text ：A whole new way to discuss everything from news to art and philosophy. On Swell, you don’t read, you listen. You don’t tap, you speak. You don’t hide, you stand behind your voice. Get the app that is changing public discourse.

Top 3 Ad Creative of Swell

Ad Details ：

Headline ：Swell

Text ：Yes, it is possible to have civilized conversations with real people. Get the audio app that is changing public discourse. #swellcast

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Swell in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Swell’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Swell, you can click the app name below to view related reports.

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