Tappy Road Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tappy Road’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tappy Road.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tappy Road

App Name : Tappy Road

Logo

Tappy Road-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Adknown Games

Publisher :

Total creative ads during the time period : 4

Duration : 2

Popularity : 204

2. Tappy Road’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tappy Road in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tappy Road in the recent period. As of 2020-09-01, among the Tappy Road‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, Tappy Road’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.0%,

Audience Network’s proportion is 25.0%,

Instagram’s proportion is 25.0%,

Messenger’s proportion is 25.0%,

’s proportion is .

In the date of 2020-09-01, Tappy Road‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Tappy Road

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tappy Road. We can see some advertising trends.

Top 1 Ad Creative of Tappy Road

Ad Details :

Headline :New Mobile Game

Text :Take the high road and play Tappy Road, a game about sliding chunks of the road to create a path for your vehicle! Test your navigation skills and see how far you'll go!

Top 2 Ad Creative of Tappy Road

Ad Details :

Headline :New Mobile Game

Text :Take the high road and play Tappy Road, a game about sliding chunks of the road to create a path for your vehicle! Test your navigation skills and see how far you'll go!

Top 3 Ad Creative of Tappy Road

Ad Details :

Headline :New Mobile Game

Text :Take the high road and play Tappy Road, a game about sliding chunks of the road to create a path for your vehicle! Test your navigation skills and see how far you'll go!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 533 x 948 533 x 948 533 x 948
Creative Type Image Image Image
Network Facebook Messenger Instagram
Related Ads 1 1 1
Countries Canada Canada Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Tappy Road in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Tappy Road’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tappy Road, you can click the app name below to view related reports.