TENCENT AD Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TENCENT AD’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TENCENT AD.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TENCENT AD

App Name : TENCENT AD

Logo

TENCENT AD-SocialPeta

OS : iOS

Network : 腾讯社交广告(广点通),一点资讯,头条穿山甲

Developer : shiwu lin

Publisher : Bear Pop - Bubble Shooter Game

Total creative ads during the time period : 1,121

Duration : 277

Popularity : 121,031

2. TENCENT AD’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TENCENT AD in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TENCENT AD in the recent period. As of 2020-08-31, among the TENCENT AD‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, TENCENT AD’s the proportion of networks impressions are placed like this:

一点资讯’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, TENCENT AD‘s network with the most ads is 一点资讯 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of TENCENT AD

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TENCENT AD. We can see some advertising trends.

Top 1 Ad Creative of TENCENT AD

Ad Details :

Headline :超萌的小游戏,更休闲的葫芦娃,一玩就停不下来!

Text :超萌的小游戏,更休闲的葫芦娃,一玩就停不下来!

Top 2 Ad Creative of TENCENT AD

Ad Details :

Headline :超萌的小游戏,更休闲的葫芦娃,一玩就停不下来!

Text :超萌的小游戏,更休闲的葫芦娃,一玩就停不下来!

Top 3 Ad Creative of TENCENT AD

Ad Details :

Headline :容易上手的葫芦娃小游戏,你的战力能打到第几关?

Text :容易上手的葫芦娃小游戏,你的战力能打到第几关?

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 42 26 24
Popularity 220 131 118
Dimensions 600 x 90 600 x 600 1280 x 720
Creative Type Image Image Video
Network 头条穿山甲 头条穿山甲 头条穿山甲
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for TENCENT AD in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free TENCENT AD’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TENCENT AD, you can click the app name below to view related reports.