The Athletic: Sports Coverage Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Athletic: Sports Coverage’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Athletic: Sports Coverage.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Athletic: Sports Coverage

App Name : The Athletic: Sports Coverage

Logo

The Athletic: Sports Coverage-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : The Athletic Media Company

Publisher : Fotor - Photo Editor & Collage,SmartNews: World Breaking News,HuffPost - News & Politics,TopBuzz: Notícias,Vídeos, GIFs,PhotoGrid - Pic Collage Maker,Block Puzzle Jewel Legend,GulogGratis: Køb & sælg

Total creative ads during the time period : 5,308

Duration : 1,312

Popularity : 309,748

2. The Athletic: Sports Coverage’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Athletic: Sports Coverage in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Athletic: Sports Coverage in the recent period. As of 2020-09-07, among the The Athletic: Sports Coverage‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Athletic: Sports Coverage’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 34.13%,

Facebook’s proportion is 33.45%,

Audience Network’s proportion is 32.42%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, The Athletic: Sports Coverage‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of The Athletic: Sports Coverage

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Athletic: Sports Coverage. We can see some advertising trends.

Top 1 Ad Creative of The Athletic: Sports Coverage

Ad Details :

Headline :Rupert Lowe interview: England has the best raw material to...

Text :They called for his head at Southampton after he appointed Sir Clive Woodward but Rupert Lowe believes he was ahead of his time...

Top 2 Ad Creative of The Athletic: Sports Coverage

Ad Details :

Headline :“Oh, I’m about to get buckets on you."

Text :‘The board man gets paid’: An oral history of Kawhi Leonard’s college days

Top 3 Ad Creative of The Athletic: Sports Coverage

Ad Details :

Headline :⁦The night England stood up to racist abuse

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 222 360 154
Popularity 996 994 956
Dimensions 594 x 392 1024 x 513 1024 x 683
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 2 1
Countries United States,United Kingdom,Canada,Australia Canada
Language English NA English

Through the above analysis, we can see that the most effective channel for The Athletic: Sports Coverage in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Athletic: Sports Coverage’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Athletic: Sports Coverage, you can click the app name below to view related reports.