The Mercury Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Mercury’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Mercury.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Mercury
App Name : The Mercury
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : News Digital Media
Publisher :
Total creative ads during the time period : 6
Duration : 180
Popularity : 567
2. The Mercury’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Mercury in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Mercury in the recent period. As of 2020-09-07, among the The Mercury‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Mercury’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 50.0%,
Instagram’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, The Mercury‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of The Mercury
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Mercury. We can see some advertising trends.
Top 1 Ad Creative of The Mercury
Ad Details ：
Headline ：VOTE NOW: Tassie’s top tourism town
Text ：FROM historical relics and magical short walks to charming food stores and mouth-watering coffee stops, locals are letting Mercury and Sunday Tasmanian readers in on their towns’ best kept secrets.
Top 2 Ad Creative of The Mercury
Ad Details ：
Headline ：VOTE NOW: Tassie’s top tourism town
Text ：FROM historical relics and magical short walks to charming food stores and mouth-watering coffee stops, locals are letting Mercury and Sunday Tasmanian readers in on their towns’ best kept secrets.
Top 3 Ad Creative of The Mercury
Ad Details ：
Headline ：Activate Free News Access
Text ：Guide to newspapers and news media accessible at UTAS Library
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 24 | 13 |
| Popularity | 117 | 117 | 79 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1026 x 513 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Mercury in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Mercury’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Mercury, you can click the app name below to view related reports.