The New Paper Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The New Paper’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The New Paper.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The New Paper

App Name : The New Paper


The New Paper-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Singapore Press Holdings

Publisher : POTO - Photo Frames & Collage,FotoRus -Camera & Photo Editor,Korean Food Recipes - 10k Recipes

Total creative ads during the time period : 22

Duration : 974

Popularity : 1,016

2. The New Paper’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The New Paper in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The New Paper in the recent period. As of 2020-09-02, among the The New Paper‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, The New Paper’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, The New Paper‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of The New Paper

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The New Paper. We can see some advertising trends.

Top 1 Ad Creative of The New Paper

Ad Details :

Headline :Food FYI

Text :MERENDA NIGHTS It is Merenda Nights at Supply & Demand Novena (Lee Kong Chian School of Medicine, Tel: 6734-9588) from 4pm to 8.30pm on Mondays to Thursdays, excluding public holidays. You'll get cocktails and beer at $8 nett, paired with small bites at $8 nett as well. Dishes to...

Top 2 Ad Creative of The New Paper

Ad Details :

Headline :Pre-order essentials from FairPrice Xpress for same-day pick-up

Text :During the current circuit breaker period, popping out to get our essentials quickly has never been more convenient than with FairPrice Xpress' new pre-order service. From now to May 4, pre-order selected essentials via WhatsApp for same-day collection from 11am to...

Top 3 Ad Creative of The New Paper

Ad Details :

Headline :Stress, poor posture lead to work-from-home woes

Text :Continuing work from home (WFH) arrangements because of the Covid-19 situation have created an environment in which people feel the need to engage more with work and always be "on", even outside office hours. Long hours of work and improper postures from hastily set up home...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 7 7
Popularity 73 63 63
Dimensions 600 x 399 680 x 453 680 x 453
Creative Type Image Image Image
Network Facebook Facebook Messenger
Related Ads 1 1 1
Countries United States,Australia,United Kingdom,Canada Singapore Singapore
Language English English English

Through the above analysis, we can see that the most effective channel for The New Paper in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The New Paper’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The New Paper, you can click the app name below to view related reports.