The Sims™ Mobile Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Sims™ Mobile’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Sims™ Mobile.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Sims™ Mobile

App Name : The Sims™ Mobile


The Sims™ Mobile-SocialPeta

OS : Android

Network : Twitter,Google Ads(Admob)


Publisher : Mall Match,Cooking Madness - A Chef's Restaurant Games,Quiz of League of Legends,Cat's Diet Escape Game,Ball Hole King,Bricks Breaker Puzzle,Room Escape Challenge:Escape The Room Games,memoramas,スーパータピオカ -爽快連打ゲーム-

Total creative ads during the time period : 104

Duration : 398

Popularity : 12,012

2. The Sims™ Mobile’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Sims™ Mobile in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Sims™ Mobile in the recent period. As of 2020-08-14, among the The Sims™ Mobile‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-14, The Sims™ Mobile’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-14, The Sims™ Mobile‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of The Sims™ Mobile

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Sims™ Mobile. We can see some advertising trends.

Top 1 Ad Creative of The Sims™ Mobile

Ad Details :

Headline :The Sims Mobile

Text :Create your Sims, build a dream home, form relationships & unlock rewards. Don't miss out!

Top 2 Ad Creative of The Sims™ Mobile

Ad Details :

Headline :Forme deine Welt

Text :Bereit, Schicksal zu spielen? (#playwithlife) Lass deiner Fantasie freien Lauf, erstelle eine einzigartige Welt und bringe deine Persönlichkeit zum Ausdruck in @DieSims 4!

Top 3 Ad Creative of The Sims™ Mobile

Ad Details :

Headline :Forme deine Welt

Text :Bereit, Schicksal zu spielen? (#playwithlife) Lass deiner Fantasie freien Lauf, erstelle eine einzigartige Welt und bringe deine Persönlichkeit zum Ausdruck in @DieSims 4!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 86 28 28
Popularity 644 149 149
Dimensions 600 x 314
Creative Type Image Video Video
Network Google Ads(Admob) Twitter Twitter
Related Ads 1 1 1
Countries Canada,United States,United Kingdom,Australia Liechtenstein,Germany,Austria Austria,Liechtenstein,Germany
Language English German German

Through the above analysis, we can see that the most effective channel for The Sims™ Mobile in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free The Sims™ Mobile’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Sims™ Mobile, you can click the app name below to view related reports.