The Straits Times for Smartphone Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Straits Times for Smartphone’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Straits Times for Smartphone.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Straits Times for Smartphone

App Name : The Straits Times for Smartphone


The Straits Times for Smartphone-SocialPeta

OS : Android

Network : Facebook,Audience Network,Twitter

Developer : Singapore Press Holdings

Publisher : Fotor - Photo Editor & Collage,BeautyPlus - Easy Photo Editor Selfie Camera,Ameba,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),SmartNews: World Breaking News,YouCam Nails - Manicure Salon for Custom Nail Art,Blue Light Filter

Total creative ads during the time period : 281

Duration : 739

Popularity : 26,231

2. The Straits Times for Smartphone’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Straits Times for Smartphone in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Straits Times for Smartphone in the recent period. As of 2020-09-07, among the The Straits Times for Smartphone‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Straits Times for Smartphone’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, The Straits Times for Smartphone‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of The Straits Times for Smartphone

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Straits Times for Smartphone. We can see some advertising trends.

Top 1 Ad Creative of The Straits Times for Smartphone

Ad Details :

Headline :Indonesia police probing death of baby orang utan illegally kept as pet

Text :JAKARTA (THE JAKARTA POST/ASIA NEWS NETWORK) - An 11-month-old male orang utan was found dead by the authorities in North Sumatra in a grim scene after it had been held as a pet by a resident who later declared he no longer had the money to nurture the great ape.. Read more at

Top 2 Ad Creative of The Straits Times for Smartphone

Ad Details :

Headline :Singapore and Kazakhstan ink bilateral investment treaty

Text :SINGAPORE - Singapore and Kazakhstan aim to strengthen their economic partnership, Emeritus Senior Minister Goh Chok Tong said on Wednesday (Nov 21), as the two countries signed a bilateral investment treaty (BIT).. Read more at

Top 3 Ad Creative of The Straits Times for Smartphone

Ad Details :

Headline :Ideas from UN Environment's Forum

Text :An insurance plan for climate change in Tuvalu?. Read more at

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 500 534 465
Popularity 999 999 999
Dimensions 763 x 509 763 x 509 1200 x 799
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries United Kingdom,Australia,United States,Canada United States Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for The Straits Times for Smartphone in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Straits Times for Smartphone’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Straits Times for Smartphone, you can click the app name below to view related reports.