The Walking Dead: Road to Survival Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Walking Dead: Road to Survival’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Walking Dead: Road to Survival.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Walking Dead: Road to Survival

App Name : The Walking Dead: Road to Survival

Logo

The Walking Dead: Road to Survival-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Scopely

Publisher : Treehouse Table,SHAREit - Transfer Share,USA Weather forecast,Vegan Recipes Free,Talkray - Free Chats Calls,TalkU Free Calls +Free Texting +International Call,C CHANNEL-Tips tricks videos,Palco MP3

Total creative ads during the time period : 1,174

Duration : 1,838

Popularity : 207,353

2. The Walking Dead: Road to Survival’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Walking Dead: Road to Survival in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Walking Dead: Road to Survival in the recent period. As of 2020-09-07, among the The Walking Dead: Road to Survival‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Walking Dead: Road to Survival’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, The Walking Dead: Road to Survival‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of The Walking Dead: Road to Survival

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Walking Dead: Road to Survival. We can see some advertising trends.

Top 1 Ad Creative of The Walking Dead: Road to Survival

Ad Details :

Headline :Walking Dead: Road to Survival

Text :TWD:RTS is the definitive Walking Dead strategy game, brought to you by Robert Kirkman, creator of The Walking Dead comic series https://t.co/J33kaU1DXW

Top 2 Ad Creative of The Walking Dead: Road to Survival

Ad Details :

Headline :Walking Dead: Road to Survival

Text :TWD:RTS is the definitive Walking Dead strategy game, brought to you by Robert Kirkman, creator of The Walking Dead comic series https://t.co/J33kaU1DXW

Top 3 Ad Creative of The Walking Dead: Road to Survival

Ad Details :

Headline :Walking Dead: Road to Survival

Text :TWD:RTS is the definitive Walking Dead strategy game, brought to you by Robert Kirkman, creator of The Walking Dead comic series https://t.co/J33kaU1DXW

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 673 654 733
Popularity 999 999 999
Dimensions 800 x 320 800 x 320 800 x 320
Creative Type Image Image Image
Network Twitter Twitter Twitter
Related Ads 1 2 2
Countries Canada,Australia,United Kingdom,United States,Malaysia Canada,Australia,United Kingdom,United States,Malaysia Canada,Australia,United Kingdom,United States,Malaysia
Language English English English

Through the above analysis, we can see that the most effective channel for The Walking Dead: Road to Survival in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free The Walking Dead: Road to Survival’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Walking Dead: Road to Survival, you can click the app name below to view related reports.