the Weather Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the the Weather’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps the Weather.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of the Weather

App Name : the Weather


the Weather-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : ILMETEO srl

Publisher : Treehouse Table,Toolwiz Photos - Pro Editor,SHAREit - Transfer Share,Traffic Alerts with Navigation, Maps Directions,USA Weather forecast,True Mobile Caller ID Locator Call Blocker,UC Mini- Best Tube Mate Fast Video Downloader,Vegan Recipes Free,Talkray - Free Chats Calls

Total creative ads during the time period : 175

Duration : 1,227

Popularity : 77,494

2. the Weather’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser the Weather in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of the Weather in the recent period. As of 2020-09-07, among the the Weather‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 83.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 16.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, the Weather’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 67.65%,

Facebook’s proportion is 32.35%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, the Weather‘s network with the most ads is Audience Network and its proportion is 58.33%.

3. Top 3 Ad Creative Analysis of the Weather

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of the Weather. We can see some advertising trends.

Top 1 Ad Creative of the Weather

Ad Details :

Headline :IlMeteo

Text :

Top 2 Ad Creative of the Weather

Ad Details :

Headline :iLMeteo

Text :

Top 3 Ad Creative of the Weather

Ad Details :

Headline :iLMeteo

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 277 281 281
Popularity 999 999 999
Dimensions 398 x 224 640 x 800 640 x 480
Creative Type Video Video Video
Network Instagram Audience Network Audience Network
Related Ads 1 1 1
Countries United States,Italy Italy Italy
Language Italian German German

Through the above analysis, we can see that the most effective channel for the Weather in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free the Weather’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to the Weather, you can click the app name below to view related reports.