TikTok - 有趣的人都在這裡 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TikTok - 有趣的人都在這裡’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TikTok - 有趣的人都在這裡.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TikTok - 有趣的人都在這裡

App Name : TikTok - 有趣的人都在這裡

Logo

TikTok - 有趣的人都在這裡-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : TikTok Pte. Ltd.

Publisher : PhotoGrid - Pic Collage Maker,VoiceTube 看影片學英語,Drift Mania Championship,HuffPost - News & Politics,GulogGratis: Køb & sælg,Multi Level Parking Simulator,Gas Station: Car Parking Sim

Total creative ads during the time period : 77,778

Duration : 1,222

Popularity : 5,951,299

2. TikTok - 有趣的人都在這裡’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TikTok - 有趣的人都在這裡 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TikTok - 有趣的人都在這裡 in the recent period. As of 2020-09-07, among the TikTok - 有趣的人都在這裡‘s ad creative, the Html category’s proportion is 5.65%, Video category’s proportion is 68.91%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 24.57%, Carousel category’s proportion is 0.87%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, TikTok - 有趣的人都在這裡’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 52.55%,

Facebook’s proportion is 10.69%,

Audience Network’s proportion is 10.47%,

Instagram’s proportion is 9.57%,

Messenger’s proportion is 8.77%.

In the date of 2020-09-07, TikTok - 有趣的人都在這裡‘s network with the most ads is Facebook and its proportion is 21.96%.

3. Top 3 Ad Creative Analysis of TikTok - 有趣的人都在這裡

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TikTok - 有趣的人都在這裡. We can see some advertising trends.

Top 1 Ad Creative of TikTok - 有趣的人都在這裡

Ad Details :

Headline :Tik Tok

Text :

Top 2 Ad Creative of TikTok - 有趣的人都在這裡

Ad Details :

Headline :Tik Tok

Text :

Top 3 Ad Creative of TikTok - 有趣的人都在這裡

Ad Details :

Headline :Tik Tok

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1,028 1,028 1,030
Popularity 1,000 1,000 1,000
Dimensions 800 x 800 800 x 800 1280 x 720
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Vietnam Vietnam Vietnam
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for TikTok - 有趣的人都在這裡 in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free TikTok - 有趣的人都在這裡’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TikTok - 有趣的人都在這裡, you can click the app name below to view related reports.