Travesía UNAM Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Travesía UNAM’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Travesía UNAM.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Travesía UNAM

App Name : Travesía UNAM

Logo

Travesía UNAM-SocialPeta

OS : iOS

Network : Facebook,Messenger,Instagram

Developer : Alejandra Thome Martinez

Publisher :

Total creative ads during the time period : 21

Duration : 62

Popularity : 1,337

2. Travesía UNAM’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Travesía UNAM in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Travesía UNAM in the recent period. As of 2020-09-06, among the Travesía UNAM‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Travesía UNAM’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Messenger’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Travesía UNAM‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Travesía UNAM

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Travesía UNAM. We can see some advertising trends.

Top 1 Ad Creative of Travesía UNAM

Ad Details :

Headline :Se donarán tablet a alumnos de la UNAM de bajos recursos

Text :Programa de fundación UNAM para apoyar a estudiantes durante la pandemia Para que alumnos de la Universidad Nacional con buen promedio y bajos r

Top 2 Ad Creative of Travesía UNAM

Ad Details :

Headline :Se donarán tablet a alumnos de la UNAM de bajos recursos

Text :Programa de fundación UNAM para apoyar a estudiantes durante la pandemia Para que alumnos de la Universidad Nacional con buen promedio y bajos r

Top 3 Ad Creative of Travesía UNAM

Ad Details :

Headline :¿Quién era Siqueiros? TV UNAM

Text :Te presentamos los 2 primeros capítulos de la 1era parte de la serie documental: ¿Quién era David Alfaro Siqueiros? por TV UNAM. El pasado 27 de juni

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 27 27 4
Popularity 133 133 57
Dimensions 512 x 341 512 x 341 512 x 341
Creative Type Image Image Image
Network Messenger Facebook Messenger
Related Ads 1 1 1
Countries Mexico Mexico Mexico
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Travesía UNAM in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Travesía UNAM’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Travesía UNAM, you can click the app name below to view related reports.