Truecaller Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Truecaller’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Truecaller.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Truecaller

App Name : Truecaller



OS : iOS

Network : Facebook,Instagram,Twitter

Developer : True Software Scandinavia AB

Publisher :

Total creative ads during the time period : 15

Duration : 1,870

Popularity : 577

2. Truecaller’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Truecaller in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Truecaller in the recent period. As of 2020-09-04, among the Truecaller‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Truecaller’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Truecaller‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Truecaller

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Truecaller. We can see some advertising trends.

Top 1 Ad Creative of Truecaller

Ad Details :

Headline :تطبيق كابتن

Text :تطبيق كابتن ارخص اسعار توصسيل ركاب بالمملكة

Top 2 Ad Creative of Truecaller

Ad Details :

Headline :Captain

Text :تطبيق كابتن ارخص اسعار توصسيل ركاب بالمملكة

Top 3 Ad Creative of Truecaller

Ad Details :

Headline :¿Puedo saber quién me llama desde un número privado?

Text :Número privado o número oculto: si estás viendo estas palabras en la pantalla de tu teléfono móvil deberás descolgar si quieres saber quién es.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 13 8 2
Popularity 79 66 53
Dimensions 1080 x 1080 640 x 640 600 x 447
Creative Type Image Image Image
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Saudi Arabia Lebanon,Saudi Arabia,United Arab Emirates,Qatar,Azerbaijan,Bahrian,Israel,Kuwait,Egypt Mexico,Paraguay,Peru,Argentina,Cuba,Chile,Panama,Venezuela,Spain,Colombia
Language Arabic Arabic Spanish

Through the above analysis, we can see that the most effective channel for Truecaller in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Truecaller’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Truecaller, you can click the app name below to view related reports.