Turo Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Turo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Turo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Turo

App Name : Turo

Logo

Turo-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Turo Inc.

Publisher : Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,PhotoGrid - Pic Collage Maker,GulogGratis: Køb & sælg,开箱模拟器 for 皇室战争,OLX Clasificados,Tap Tap Music-Pop Songs

Total creative ads during the time period : 983

Duration : 2,228

Popularity : 59,733

2. Turo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Turo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Turo in the recent period. As of 2020-09-06, among the Turo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 77.78%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 22.22%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Turo’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.21%,

Audience Network’s proportion is 26.14%,

Instagram’s proportion is 21.83%,

Messenger’s proportion is 21.83%,

’s proportion is .

In the date of 2020-09-06, Turo‘s network with the most ads is Instagram and its proportion is 27.78%.

3. Top 3 Ad Creative Analysis of Turo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Turo. We can see some advertising trends.

Top 1 Ad Creative of Turo

Ad Details :

Headline :Turo - The World’s largest car sharing marketplace

Text :

Top 2 Ad Creative of Turo

Ad Details :

Headline :Publiez votre annonce dès maintenant, c'est gratuit.

Text :Gagnez de l’argent en partageant votre voiture sur Turo, la plus grande plateforme d’autopartage au monde. Inscrivez-vous gratuitement, fixez vos propres prix, définissez vos règles et partagez votre voiture en toute confiance.

Top 3 Ad Creative of Turo

Ad Details :

Headline :Publiez votre annonce dès maintenant, c'est gratuit.

Text :Gagnez de l’argent en partageant votre voiture sur Turo, la plus grande plateforme d’autopartage au monde. Inscrivez-vous gratuitement, fixez vos propres prix, définissez vos règles et partagez votre voiture en toute confiance.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 178 177 177
Popularity 988 988 988
Dimensions 1280 x 720 1600 x 1067 1600 x 1067
Creative Type Video Image Image
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Canada,United States,United Kingdom Canada,United States United States,Canada
Language NA French French

Through the above analysis, we can see that the most effective channel for Turo in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Turo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Turo, you can click the app name below to view related reports.