UnionMobile Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UnionMobile’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UnionMobile.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UnionMobile

App Name : UnionMobile

Logo

UnionMobile-SocialPeta

OS : Android

Network : Twitter

Developer : UNION BANK OF NIGERIA PLC

Publisher :

Total creative ads during the time period : 17

Duration : 367

Popularity : 1,506

2. UnionMobile’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser UnionMobile in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UnionMobile in the recent period. As of 2020-09-05, among the UnionMobile‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, UnionMobile’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, UnionMobile‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of UnionMobile

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UnionMobile. We can see some advertising trends.

Top 1 Ad Creative of UnionMobile

Ad Details :

Headline :

Text :Dear young person, you may be young and strong, but not immune. Stay home, be safe. #StayHome #StaySafe #Unioncares #UnionBank #YourSimplerSmarterBank https://t.co/CLGujt0Amr

Top 2 Ad Creative of UnionMobile

Ad Details :

Headline :

Text :The most patriotic #action you can take right now is to #StayHome; for you and for Nigeria. Don’t be an Uncle Thomas #StaySafe #RisenShine #StayHomeStaySafe #Patriots #Nigeria #Covid19Response #UnionCares #UnionBank #YourSimplerSmarteeBank https://t.co/9pox6rFBut

Top 3 Ad Creative of UnionMobile

Ad Details :

Headline :

Text :Our cities will rise again. Our businesses will rise again. Your dreams will rise again. We will rise again! #Goodfriday #HappyEaster #Easter #Resurrection #unionbank https://t.co/WPtRmhYMyp

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 20 20 18
Popularity 162 139 131
Dimensions 1200 x 628 1200 x 628 960 x 1200
Creative Type Image Image Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Australia,Canada,United States,United Kingdom Australia,Canada,United States,United Kingdom United Kingdom,Canada,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for UnionMobile in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free UnionMobile’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UnionMobile, you can click the app name below to view related reports.