UP Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UP’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UP.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UP

App Name : UP



OS : Android

Network : Facebook,Instagram

Developer : Bank BelVEB

Publisher :

Total creative ads during the time period : 4

Duration : 42

Popularity : 216

2. UP’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser UP in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UP in the recent period. As of 2020-09-06, among the UP‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, UP’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, UP‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of UP

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UP. We can see some advertising trends.

Top 1 Ad Creative of UP

Ad Details :

Headline :Мани-бэк карта "Дива"

Text :При оплате товаров (работ, услуг) в организациях торговли и сервиса банк выплачивает владельцу счета money-back в следующих размерах: - 5 % в акционной категории, присвоен...

Top 2 Ad Creative of UP

Ad Details :

Headline :UP — Мобильный банк у Вас в кармане!

Text :Приложение Uр от Банка БелВЭБ - ваш универсальный помощник в мире финансов. С помощью него Вы можете: - совершать платежи без комиссии; - зарабатывать, размещая вклады; - приобретать товары и услуги; - переводить деньги друзьям; - следить за своими расходами. Uр - легкий способ управлять финансами!

Top 3 Ad Creative of UP

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 4 1 0
Popularity 57 51
Dimensions 1200 x 628 628 x 628
Creative Type Image Image
Network Facebook Facebook
Related Ads 1 1 0
Countries Belarus Russia
Language Russian Russian

Through the above analysis, we can see that the most effective channel for UP in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free UP’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UP, you can click the app name below to view related reports.