Vianavigo Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Vianavigo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vianavigo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Vianavigo

App Name : Vianavigo



OS : iOS

Network : Instagram,Facebook,Twitter

Developer : Syndicat des Transports d'Ile-de-France

Publisher :

Total creative ads during the time period : 18

Duration : 298

Popularity : 946

2. Vianavigo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Vianavigo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Vianavigo in the recent period. As of 2020-08-29, among the Vianavigo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, Vianavigo’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-29, Vianavigo‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Vianavigo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vianavigo. We can see some advertising trends.

Top 1 Ad Creative of Vianavigo

Ad Details :

Headline :

Text :Avec le forfait JUNIOR, les transports en IDF sont à 2€/mois pour vos enfants 🧒👧 !

Top 2 Ad Creative of Vianavigo

Ad Details :

Headline :Île-de-France Mobilités

Text :Ne payez que les trajets que vous effectuez avec Navigo Liberté+ #Covid19 #TousMobilisés

Top 3 Ad Creative of Vianavigo

Ad Details :

Headline :

Text :🔴 Grève nationale interprofessionnelle : Trafic extrêmement perturbé lundi 9/12 en IDF. ➡️ Covoiturage offert par @IDFmobilites sur ➡️ Info-trafic sur l'#AssistantSNCF, ou

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 4 1
Popularity 62 56 56
Dimensions 400 x 400 1080 x 1080 760 x 644
Creative Type Video Video Image
Network Facebook Facebook Twitter
Related Ads 1 1 1
Countries Monaco,France,Luxembourg,Central African,Switzerland,Belgium,Congo Morocco Luxembourg,Monaco,France,Switzerland,Congo,Central African,Belgium
Language French French French

Through the above analysis, we can see that the most effective channel for Vianavigo in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Vianavigo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Vianavigo, you can click the app name below to view related reports.