Weight Watchers Mobile Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Weight Watchers Mobile’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Weight Watchers Mobile.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Weight Watchers Mobile

App Name : Weight Watchers Mobile

Logo

Weight Watchers Mobile-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Weight Watchers International, Inc.

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Total creative ads during the time period : 61

Duration : 319

Popularity : 3,331

2. Weight Watchers Mobile’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Weight Watchers Mobile in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Weight Watchers Mobile in the recent period. As of 2020-09-06, among the Weight Watchers Mobile‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Weight Watchers Mobile’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-06, Weight Watchers Mobile‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Weight Watchers Mobile

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Weight Watchers Mobile. We can see some advertising trends.

Top 1 Ad Creative of Weight Watchers Mobile

Ad Details :

Headline :Appen hjälper dig

Text :Testa du med

Top 2 Ad Creative of Weight Watchers Mobile

Ad Details :

Headline :Appen hjälper dig

Text :Testa du med

Top 3 Ad Creative of Weight Watchers Mobile

Ad Details :

Headline :Gegen Nebenwirkungen

Text :Hilfreiche Arzneimittel, Produkte und wissenschaftliche Informationen

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 55 8 8
Popularity 163 66 66
Dimensions 274 x 400 274 x 400 1080 x 1080
Creative Type Video Video Image
Network Facebook Instagram Facebook
Related Ads 2 1 1
Countries Sweden Sweden Germany
Language Indonesian Indonesian German

Through the above analysis, we can see that the most effective channel for Weight Watchers Mobile in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Weight Watchers Mobile’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Weight Watchers Mobile, you can click the app name below to view related reports.