Who Wants to Be a Millionaire? Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Who Wants to Be a Millionaire?'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Who Wants to Be a Millionaire?.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Who Wants to Be a Millionaire?
App Name : Who Wants to Be a Millionaire?
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Sony Pictures Television
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,龍珠祖瑪™,Tap Tap Music-Pop Songs,装扮小游戏 为女孩 - 小公主
Total creative ads during the time period : 2,786
Duration : 900
Popularity : 256,466
Check ASO Keywords of Who Wants to Be a Millionaire?
2. Who Wants to Be a Millionaire?’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Who Wants to Be a Millionaire? in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Who Wants to Be a Millionaire? in the recent period. As of 2021-03-13, among the Who Wants to Be a Millionaire?‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Who Wants to Be a Millionaire?'s the proportion of networks impressions are placed like this:
Audience Network's proportion is 28.22%,
Instagram's proportion is 28.01%,
Messenger's proportion is 28.01%,
Facebook's proportion is 15.76%,
's proportion is .
In the date of 2021-03-13, Who Wants to Be a Millionaire?‘s network with the most ads is Audience Network and its proportion is 27.54%.
3. Top 3 Ad Creative Analysis of Who Wants to Be a Millionaire?
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Who Wants to Be a Millionaire?. We can see some advertising trends.
Top 1 Ad Creative of Who Wants to Be a Millionaire?
Ad Details ：
Headline ：☝️ Play Now ☝️
Text ：
Top 2 Ad Creative of Who Wants to Be a Millionaire?
Ad Details ：
Headline ：☝️ Play Now ☝️
Text ：Can you get this one?! 😏
Top 3 Ad Creative of Who Wants to Be a Millionaire?
Ad Details ：
Headline ：Is that your final answer?
Text ：Only 7% of people get all these questions right! ✔
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 284 | 284 | 169 |
| Popularity | 999 | 999 | 989 |
| Dimensions | 1024 x 1280 | 1024 x 1280 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan,Malta,Mexico,Finland,Honduras,Turkmenistan,Jersey,Cook Is,Guatemala,Bangladesh,Hong Kong,Kosovo,South Africa,Liberia,Namibia,Lithuania,Colombia,Costa Rica,Guam | Swaziland,Svalbard and Jan Mayen Islands,Tanzania,Papua New Guinea,Argentina,Mexico,South Africa,Guatemala,Kosovo,Belgium,Bangladesh,Namibia,Liberia,Turkey,Singapore,Korea,Antigua and Barbuda,Lithuania,Bahrian | Croatia,New Zealand,Ireland,Egypt,Saudi Arabia,South Africa,Colombia,Ecuador,Korea,Poland,Hong Kong,Belgium,United Kingdom,Qatar,Netherlands,France,Canada,Thailand,India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Who Wants to Be a Millionaire? in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Who Wants to Be a Millionaire?'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Who Wants to Be a Millionaire?, you can click the app name below to view related reports, or you can find more info in ASOTools.