Woolworths (Pty) Ltd Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Woolworths (Pty) Ltd’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Woolworths (Pty) Ltd.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Woolworths (Pty) Ltd

App Name : Woolworths (Pty) Ltd

Logo

Woolworths (Pty) Ltd-SocialPeta

OS : iOS

Network : Facebook,Instagram,Google Ads(Admob)

Developer : Woolworths Financial Services (Pty) Ltd

Publisher : Jobs in New Zealand - Auckland Jobs,Fotor - Photo Editor & Collage,塔罗占卜 - 准到你不信,脱出ゲーム Autumn House,AirBrush: Easy Photo Editor,AppBox Pro,축구 퀴즈 2018,Drift Mania Championship - 2

Total creative ads during the time period : 1,145

Duration : 1,644

Popularity : 75,356

2. Woolworths (Pty) Ltd’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Woolworths (Pty) Ltd in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Woolworths (Pty) Ltd in the recent period. As of 2020-09-07, among the Woolworths (Pty) Ltd‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Woolworths (Pty) Ltd’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-07, Woolworths (Pty) Ltd‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Woolworths (Pty) Ltd

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Woolworths (Pty) Ltd. We can see some advertising trends.

Top 1 Ad Creative of Woolworths (Pty) Ltd

Ad Details :

Headline :No contact

Text :NEW: Click & Collect trial. Order Woolies groceries and pay safely online. Collect them at Woolworths Killarney Mall, without leaving your car.

Top 2 Ad Creative of Woolworths (Pty) Ltd

Ad Details :

Headline :3 Amazing soups for winter

Text :Make tonights dinner easy AND full of veg with one of these soup recipes. Bonus - we used soup packs so no peeling or chopping needed.

Top 3 Ad Creative of Woolworths (Pty) Ltd

Ad Details :

Headline :Make Winter Delicious

Text :It’s been a tough year, but this winter will be extra special (and tasty). With our range of hearty soups, quick family meals and desserts made with free range eggs – your winter is going to be DELICIOUS.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 99 25 21
Popularity 267 239 186
Dimensions 1080 x 1080 400 x 400 720 x 720
Creative Type Image Video Image
Network Facebook Facebook Facebook
Related Ads 4 1 1
Countries South Africa South Africa South Africa
Language English English English

Through the above analysis, we can see that the most effective channel for Woolworths (Pty) Ltd in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Woolworths (Pty) Ltd’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Woolworths (Pty) Ltd, you can click the app name below to view related reports.