Word Calm Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Word Calm’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Calm.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Word Calm

App Name : Word Calm

Logo

Word Calm-SocialPeta

OS : Android

Network : UnityAds,Google Ads(Admob),Facebook

Developer : Word Calm

Publisher : UC Mini- Best Tube Mate Fast Video Downloader,Zombies Last Battle - 3D Crush,Vegan Recipes Free,Treehouse Table,All Recipes Free,Sweet Selfie Camera:Beauty cam,photoselfie editor,Word in Pieces

Total creative ads during the time period : 756

Duration : 547

Popularity : 77,717

2. Word Calm’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Word Calm in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Calm in the recent period. As of 2020-08-13, among the Word Calm‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-13, Word Calm’s the proportion of networks impressions are placed like this:

UnityAds’s proportion is 100.0%,

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In the date of 2020-08-13, Word Calm‘s network with the most ads is UnityAds and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Word Calm

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Calm. We can see some advertising trends.

Top 1 Ad Creative of Word Calm

Ad Details :

Headline :Become smarter now!

Text :This is a free to play word game, connect the right letters to make the correct word, clear each level to win awesome coins and rewards, to help you to clear even more levels. This is the best fun and word learning game you can ask for!� The game will attract you deeply as soon as you start playin...

Top 2 Ad Creative of Word Calm

Ad Details :

Headline :Become smarter now!

Text :This is a free to play word game, connect the right letters to make the correct word, clear each level to win awesome coins and rewards, to help you to clear even more levels. This is the best fun and word learning game you can ask for!� The game will attract you deeply as soon as you start playin...

Top 3 Ad Creative of Word Calm

Ad Details :

Headline :Tap to relax!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 206 200 195
Popularity 996 995 994
Dimensions 600 x 750 600 x 750 600 x 750
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Samoa,Canada,French Guiana,Guam,Marshall Is Rep,Cayman Is,Australia,United Kingdom Samoa,Yemen,Australia,United Kingdom,Ghana,Canada,Saint Helena,New Caledonia,Bonaire, Sint Eustatius and Saba,French Guiana,Falkland Islands (Malvinas) Samoa,French Guiana,Eritrea,Australia,Guam,Portugal,Canada,United Kingdom,Cayman Is
Language English English English

Through the above analysis, we can see that the most effective channel for Word Calm in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Word Calm’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Word Calm, you can click the app name below to view related reports.