WorkSafe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WorkSafe’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WorkSafe.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WorkSafe
App Name : WorkSafe
Logo：
OS : Android
Network : Facebook
Developer : Giraffe Worksafe
Publisher :
Total creative ads during the time period : 3
Duration : 7
Popularity : 166
2. WorkSafe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WorkSafe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WorkSafe in the recent period. As of 2020-08-17, among the WorkSafe‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-17, WorkSafe’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-17, WorkSafe‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of WorkSafe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WorkSafe. We can see some advertising trends.
Top 1 Ad Creative of WorkSafe
Ad Details ：
Headline ：Sign up for a 30 day free trial
Text ：Keep your staff safe and your business running
Top 2 Ad Creative of WorkSafe
Ad Details ：
Headline ：Sign up for a 30 day free trial
Text ：Screen your customers for COVID on arrival
Top 3 Ad Creative of WorkSafe
Ad Details ：
Headline ：Sign up for a 30 day free trial
Text ：Do you need to screen your staff or customers for COVID? With WorkSafe you can automatically screen staff and customers- without any paper forms or long queues Log staff attendance and get real time reports on staff or customers who are at risk And if the worst happens and someone tests positive, WorkSafe's contact tracing immediately identifes others at risk Keep your staff safe and business running with WorkSafe Try it for free for 30 days
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 6 | 1 | 1 |
| Popularity | 62 | 52 | 52 |
| Dimensions | 439 x 439 | 628 x 630 | 439 x 439 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa | South Africa | South Africa |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for WorkSafe in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WorkSafe’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WorkSafe, you can click the app name below to view related reports.