XP Investimentos Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the XP Investimentos’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps XP Investimentos.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of XP Investimentos

App Name : XP Investimentos

Logo

XP Investimentos-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Twitter

Developer : TECFINANCE INFORMATICA E PROJETOS DE SISTEMAS LTDA

Publisher : 缠中说禅-教你炒股票,股票买卖时机,Drift Mania Championship,Buraco Canastra Online,隐藏物品游戏 - 美人鱼,10公里跑 - Couch to 10K,Trace It - Alphabets Numbers and Shapes HD Lite,Fairytale Fiasco - Sleep Spell,1个月下蹲挑战

Total creative ads during the time period : 5,295

Duration : 412

Popularity : 389,626

2. XP Investimentos’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser XP Investimentos in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of XP Investimentos in the recent period. As of 2020-09-07, among the XP Investimentos‘s ad creative, the Html category’s proportion is 33.33%, Video category’s proportion is 38.89%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 16.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, XP Investimentos’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, XP Investimentos‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of XP Investimentos

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of XP Investimentos. We can see some advertising trends.

Top 1 Ad Creative of XP Investimentos

Ad Details :

Headline :Diversidade de Produtos

Text :Opções de investimentos para todos os perfis e momentos de vida. Experimente a XP.

Top 2 Ad Creative of XP Investimentos

Ad Details :

Headline :Diversidade de Produtos

Text :Melhores opções de investimentos do mercado. Abertura de conta sem custo.

Top 3 Ad Creative of XP Investimentos

Ad Details :

Headline :Diversidade de Produtos

Text :Esqueça as taxas mensais do banco. Taxa zero para abertura e manutenção de conta.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 320 140 132
Popularity 996 963 909
Dimensions 640 x 360 640 x 360 288 x 512
Creative Type Video Video Image
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 3 1 6
Countries Brazil,Portugal,Angola Brazil,Angola,Portugal Brazil,Portugal,Angola
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for XP Investimentos in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free XP Investimentos’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to XP Investimentos, you can click the app name below to view related reports.