XP Investimentos Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the XP Investimentos's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps XP Investimentos.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of XP Investimentos
App Name : XP Investimentos
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Twitter
Developer : XP INVESTIMENTOS CCTVM S.A.
Publisher : 隐藏物品游戏 - 美人鱼,Trace It - Alphabets Numbers and Shapes HD Lite,Fairytale Fiasco - Sleep Spell,Instagram,Fix My Truck: Red Fire Engine LITE,Color Switch+,道路建设者城市建设 - 重型挖掘和起重机操作员模拟器3D,收获模拟器3D - 农用拖拉机机模拟游戏,IG Capture - Repost Photos & Vid With no WaterMark
Total creative ads during the time period : 2,816
Duration : 725
Popularity : 279,440
Check ASO Keywords of XP Investimentos
2. XP Investimentos’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser XP Investimentos in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of XP Investimentos in the recent period. As of 2021-05-27, among the XP Investimentos‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, XP Investimentos's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.04%,
Audience Network's proportion is 25.04%,
Messenger's proportion is 24.98%,
Instagram's proportion is 24.93%,
Google Ads(Admob)'s proportion is 0.01%.
In the date of 2021-05-27, XP Investimentos‘s network with the most ads is Facebook and its proportion is 24.53%.
3. Top 3 Ad Creative Analysis of XP Investimentos
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of XP Investimentos. We can see some advertising trends.
Top 1 Ad Creative of XP Investimentos
Ad Details ：
Headline ：Assessoria Personalizada
Text ：Fundos de Investimentos
Top 2 Ad Creative of XP Investimentos
Ad Details ：
Headline ：Invista de uma forma diferente
Text ：Portfólio completo de Produtos
Top 3 Ad Creative of XP Investimentos
Ad Details ：
Headline ：Invista com a assessoria XP
Text ：Só aqui você conta com assessoria, transparência e as melhores oportunidades de...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 248 | 218 | 35 |
| Popularity | 990 | 958 | 549 |
| Dimensions | 1280 x 720 | 640 x 360 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Audience Network |
| Related Ads | 2 | 2 | 55 |
| Countries | Angola,Portugal,Brazil | Angola,Portugal,Brazil | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for XP Investimentos in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free XP Investimentos's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to XP Investimentos, you can click the app name below to view related reports, or you can find more info in ASOTools.