YouTube Kids Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the YouTube Kids’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YouTube Kids.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of YouTube Kids

App Name : YouTube Kids


YouTube Kids-SocialPeta

OS : Android

Network : Facebook,Audience Network,YouTube

Developer : Google LLC

Publisher : Palco MP3,TopBuzz: Notícias,Vídeos, GIFs,Picture Dictionary KH-KO-CN,Sweet Selfie Camera:Beauty cam,photoselfie editor,Walk Band - Multitracks Music,Princess Bike Ride,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 35

Duration : 2,013

Popularity : 1,247

2. YouTube Kids’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser YouTube Kids in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of YouTube Kids in the recent period. As of 2020-08-28, among the YouTube Kids‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, YouTube Kids’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, YouTube Kids‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of YouTube Kids

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YouTube Kids. We can see some advertising trends.

Top 1 Ad Creative of YouTube Kids

Ad Details :

Headline :Youtube Kids Belgique : guide pour les parents | Orange Belgique

Text :Cette application sécurise les parents. Les enfants y regardent des vidéos destinées au jeune public. Quels avantages et comment l'installer?

Top 2 Ad Creative of YouTube Kids

Ad Details :

Headline :YouTube Kids : l’app des petits confinés | Orange Belgique

Text :Confiné chez vous avec vos enfants à cause du coronavirus ? Téléchargez l’app YouTube Kids afin de savoir ce qu’ils regardent. #ResteChezToiATaFaçon.

Top 3 Ad Creative of YouTube Kids

Ad Details :

Headline :குழந்தைகளுக்கான YouTube app

Text :இனி, பெற்றோர்கள் குழந்தைகளிடம் தைரியமாக உங்கள் மொபைலை கொடுக்கலாம். ஏன் ? டவுன்லோட்...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 30 7 14
Popularity 145 63 60
Dimensions 600 x 311 992 x 515 700 x 365
Creative Type Image Image Image
Network Facebook Facebook Audience Network
Related Ads 1 1 4
Countries Belgium Belgium India,Fiji
Language French French Hindi

Through the above analysis, we can see that the most effective channel for YouTube Kids in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free YouTube Kids’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to YouTube Kids, you can click the app name below to view related reports.