Zócalo Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Zócalo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zócalo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Zócalo

App Name : Zócalo



OS : iOS

Network : Facebook,Instagram

Developer : Zocalo de Saltillo, S.A. de C.V.

Publisher :

Total creative ads during the time period : 5

Duration : 217

Popularity : 313

2. Zócalo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zócalo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Zócalo in the recent period. As of 2020-09-03, among the Zócalo‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, Zócalo’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, Zócalo‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Zócalo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zócalo. We can see some advertising trends.

Top 1 Ad Creative of Zócalo

Ad Details :

Headline :Acusa Bonilla abandono de CFE en crisis energética

Text :Reveló que desde hace dos años no había tenido contacto con la Secretaria de Energía, Rocío Nahle - 22/08/2020

Top 2 Ad Creative of Zócalo

Ad Details :

Headline :Acusa Bonilla abandono de CFE en crisis energética

Text :Reveló que desde hace dos años no había tenido contacto con la Secretaria de Energía, Rocío Nahle - 22/08/2020

Top 3 Ad Creative of Zócalo

Ad Details :

Headline :Senadora León asiste a Informe con grupo parlamentario del PRI

Text :La Senadora de la República Alejandra León asistió a informes de gobierno ajenos al partido político que representa - 03/12/2019

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 11 4
Popularity 74 74 57
Dimensions 1515 x 1000 1515 x 1000 620 x 413
Creative Type Image Image Image
Network Instagram Facebook Instagram
Related Ads 1 1 1
Countries Mexico Mexico United States
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Zócalo in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Zócalo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Zócalo, you can click the app name below to view related reports.