Zalando Lounge — Shopping Club Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Zalando Lounge — Shopping Club’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zalando Lounge — Shopping Club.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Zalando Lounge — Shopping Club

App Name : Zalando Lounge — Shopping Club

Logo

Zalando Lounge — Shopping Club-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Zalando SE

Publisher : Fotor - Photo Editor & Collage,OLX Clasificados,GulogGratis: Køb & sælg,MakeupPlus,Video Editor with Music Star,appsGratis,Un día más culto,MySQL QueryDB Client

Total creative ads during the time period : 5,707

Duration : 1,602

Popularity : 221,794

2. Zalando Lounge — Shopping Club’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zalando Lounge — Shopping Club in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Zalando Lounge — Shopping Club in the recent period. As of 2020-09-07, among the Zalando Lounge — Shopping Club‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 80.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Zalando Lounge — Shopping Club’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 87.54%,

Instagram’s proportion is 12.46%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, Zalando Lounge — Shopping Club‘s network with the most ads is Facebook and its proportion is 90.0%.

3. Top 3 Ad Creative Analysis of Zalando Lounge — Shopping Club

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zalando Lounge — Shopping Club. We can see some advertising trends.

Top 1 Ad Creative of Zalando Lounge — Shopping Club

Ad Details :

Headline :►Clarks up to 75% off

Text :

Top 2 Ad Creative of Zalando Lounge — Shopping Club

Ad Details :

Headline :►Lacoste up to 59% off

Text :

Top 3 Ad Creative of Zalando Lounge — Shopping Club

Ad Details :

Headline :►Clarks up to 75% off

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 5 5
Popularity 59 59 59
Dimensions 224 x 400 224 x 400 224 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Sweden Sweden Sweden
Language English English English

Through the above analysis, we can see that the most effective channel for Zalando Lounge — Shopping Club in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Zalando Lounge — Shopping Club’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Zalando Lounge — Shopping Club, you can click the app name below to view related reports.