Zapper Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zapper’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zapper.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zapper
App Name : Zapper
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Zapper Limited
Publisher :
Total creative ads during the time period : 34
Duration : 1,814
Popularity : 3,863
2. Zapper’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zapper in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zapper in the recent period. As of 2020-08-30, among the Zapper‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, Zapper’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 25.0%,
Audience Network’s proportion is 25.0%,
Instagram’s proportion is 25.0%,
Messenger’s proportion is 25.0%,
’s proportion is .
In the date of 2020-08-30, Zapper‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zapper
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zapper. We can see some advertising trends.
Top 1 Ad Creative of Zapper
Ad Details ：
Headline ：Help save lives at Dogtown
Text ：Our animals are also under threat during these times. Help save a life of a furry friend #HelpSaveLives A small donation of R300 helps feed and home a furry friend for 2 weeks! 🥰 #nonprofit #animalshelter
Top 2 Ad Creative of Zapper
Ad Details ：
Headline ：Dogs at Dogtown
Text ：R300 can feed a dog
Top 3 Ad Creative of Zapper
Ad Details ：
Headline ：Dogs at Dogtown
Text ：R300 can feed a dog
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 14 | 14 |
| Popularity | 112 | 82 | 82 |
| Dimensions | 801 x 801 | 801 x 801 | 801 x 801 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | South Africa | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Zapper in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Zapper’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zapper, you can click the app name below to view related reports.