ZDFheute - Nachrichten Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ZDFheute - Nachrichten’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZDFheute - Nachrichten.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ZDFheute - Nachrichten

App Name : ZDFheute - Nachrichten


ZDFheute - Nachrichten-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : ZDF

Publisher : Mahjong Magic Journey 3 Free,点泡泡 - Tap Tap Bubble,Aprender Inglés: Audio Curso y Vocabulario Rápido,School Lunch Food Maker Salon - Kids Make Cooking Games!,Buraco Justificado Mano a Mano,Word Pash,Collocation Dictionary,Secret Calculator Photos Videos Folder and Web Files Manager Vault

Total creative ads during the time period : 137

Duration : 145

Popularity : 18,263

2. ZDFheute - Nachrichten’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ZDFheute - Nachrichten in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ZDFheute - Nachrichten in the recent period. As of 2020-09-07, among the ZDFheute - Nachrichten‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, ZDFheute - Nachrichten’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 85.86%,

Facebook’s proportion is 14.14%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, ZDFheute - Nachrichten‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of ZDFheute - Nachrichten

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZDFheute - Nachrichten. We can see some advertising trends.

Top 1 Ad Creative of ZDFheute - Nachrichten

Ad Details :

Headline :ZDFheute - Nachrichten

Text :Das Beste aus der Situation machen. Und Immer aktuell informiert sein, mit der ZDFheute-App.

Top 2 Ad Creative of ZDFheute - Nachrichten

Ad Details :

Headline :ZDFheute - Nachrichten

Text :Mehr sehen, besser verstehen. Immer auf dem neuesten Stand sein – mit der neuen ZDFheute-App.

Top 3 Ad Creative of ZDFheute - Nachrichten

Ad Details :

Headline :Hier die ZDFheute-App installieren

Text :Aus heute.de wird ZDFheute – mit einer neuen App, neuen Inhalten und Funktionen.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 12 5 1
Popularity 78 59 53
Dimensions 224 x 400 400 x 400 1080 x 1080
Creative Type Video Video Video
Network Audience Network Audience Network Facebook
Related Ads 1 1 1
Countries Germany,Liechtenstein,Austria Liechtenstein,Austria,Germany Austria,Germany,Liechtenstein
Language German German German

Through the above analysis, we can see that the most effective channel for ZDFheute - Nachrichten in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free ZDFheute - Nachrichten’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ZDFheute - Nachrichten, you can click the app name below to view related reports.