Zero City: Zombies Apocalypse Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Zero City: Zombies Apocalypse’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zero City: Zombies Apocalypse.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Zero City: Zombies Apocalypse

App Name : Zero City: Zombies Apocalypse

Logo

Zero City: Zombies Apocalypse-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : BEINGAME LIMITED

Publisher : GulogGratis: Køb & sælg,Fotor - Photo Editor & Collage,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵,Solomon's Boneyard,살아남아라! 개복치,暴力火車 - 鐵路駕駛賽車酷跑,游戏 - 冒险射击游戏,Rail Rush

Total creative ads during the time period : 2,919

Duration : 430

Popularity : 300,608

2. Zero City: Zombies Apocalypse’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zero City: Zombies Apocalypse in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Zero City: Zombies Apocalypse in the recent period. As of 2020-09-07, among the Zero City: Zombies Apocalypse‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 34.78%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 13.04%, Carousel category’s proportion is 52.17%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Zero City: Zombies Apocalypse’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 77.52%,

Facebook’s proportion is 14.33%,

UnityAds’s proportion is 7.87%,

YouTube’s proportion is 0.28%,

’s proportion is .

In the date of 2020-09-07, Zero City: Zombies Apocalypse‘s network with the most ads is Facebook and its proportion is 52.17%.

3. Top 3 Ad Creative Analysis of Zero City: Zombies Apocalypse

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zero City: Zombies Apocalypse. We can see some advertising trends.

Top 1 Ad Creative of Zero City: Zombies Apocalypse

Ad Details :

Headline :集枪支,击杀僵尸.

Text :人类生存冒险手游:收集枪支,击杀僵尸.

Top 2 Ad Creative of Zero City: Zombies Apocalypse

Ad Details :

Headline :Multiplayer, PVP.

Text :Take command. Save humans

Top 3 Ad Creative of Zero City: Zombies Apocalypse

Ad Details :

Headline :ZeroCity - play for free.

Text :Try to survive.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 181 170 298
Popularity 993 990 985
Dimensions 640 x 360 1280 x 720 1280 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 2
Countries Singapore,Malaysia,China United Kingdom,Australia,Canada,United States United Kingdom,Canada,United States,Australia
Language Chinese (Simplified) English English

Through the above analysis, we can see that the most effective channel for Zero City: Zombies Apocalypse in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Zero City: Zombies Apocalypse’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Zero City: Zombies Apocalypse, you can click the app name below to view related reports.