Top 20 Mobile Games by Revenue, Downloads and Advertising in June
SocialPeta reviewed the top 20 global mobile games by revenue, downloads, and advertising in June 2022. Pokémon GO led App Store revenue, casual and simulation titles surged in downloads, and casino games became especially active in Android advertising.
June 2022 Global Mobile Game Market Overview
With the aid of SocialPeta's App Intelligence and other modules, we sorted out the top 20 global mobile games by revenue, downloads, and advertising in June 2022, hoping to help people in the mobile app industry understand the changing trends of the global mobile market.
The overall performance of global mobile games in June included several notable changes:
- Pokémon GO topped the revenue chart, while Diablo Immortal entered the top six by revenue.
- Uma Musume Pretty Derby expanded into new markets, launching South Korean and traditional Chinese versions while its Japanese version dropped 13 positions on the revenue chart.
- Casual and simulation games saw strong download growth.
- A summer-themed icon helped Dessert DIY achieve a download increase of more than 400% month-over-month.
- New casino games dominated parts of the advertising chart, with Pharaoh's Slinger taking the top position for Android advertising.
Top 20 Mobile Games by Revenue
Pokémon GO Returns to the Top
First, let's look at global mobile game revenue. Supported by events including Pokémon GO Fest 2022, Season of GO, and the return of Mewtwo to raids, Pokémon GO topped the App Store revenue ranking in June.
Its revenue increased by approximately 60% MoM, moving the game up three positions on the ranking. The strong revenue growth of Pokémon GO demonstrated the potential of combining a major IP with augmented-reality mobile gameplay.
Around the same period, Niantic announced a collaboration with the NBA to develop a new AR mobile game, NBA All-World, extending the company's location-based AR strategy into another major sports IP.
Diablo Immortal Enters the Top Revenue Rankings
Diablo Immortal, a mobile RPG based on the Diablo IP and co-developed by Blizzard Entertainment and NetEase, officially launched on June 2.
According to the original SocialPeta article, the game topped App Store free-game rankings in 112 regions on its launch day and held a 4.8-out-of-5 rating on Google Play at the time.
The game generated more than $10 million from the App Store and Google Play during June and ranked sixth among App Store games by revenue.
Uma Musume Pretty Derby Expands to New Markets
Uma Musume Pretty Derby went through several major changes during the month. Its regular story event, The Promised Time: Silks & Three Riddles, contributed to a slight revenue increase around June 10.
Kakao Games then launched the South Korean version on June 20. The game topped both the App Store and Google Play rankings in South Korea on the same day, making it a notable example of a Japanese ACGN game finding immediate traction in the market.
A traditional Chinese version published by Komoe Game followed on June 27 and attracted additional players. As users migrated to the new servers, the Japanese version recorded an App Store revenue decline of about 40% MoM, falling 13 places in the ranking.
On Google Play, its Japanese version declined by approximately 12% MoM and moved down one position.
Other Japanese Games Also Recorded Revenue Declines
Several other Japanese mobile games experienced weaker revenue in June. パズル＆ドラゴンズ recorded a 13.3% month-over-month decline in App Store revenue, while モンスターストライク recorded an approximately 30% decline across both the App Store and Google Play.
Top 20 Mobile Games by Downloads
The June download ranking experienced the largest amount of change among the three charts. Eight games were new to the App Store Top 20, while shooter titles PUBG Mobile and Garena Free Fire returned to the ranking.
Dessert DIY Gains Momentum with a Summer Icon
On June 10, Crazy Labs' simulation game Dessert DIY replaced its chocolate-themed icon with an ice-cream icon to reflect the summer season.
The change coincided with a 486.1% month-over-month increase in App Store downloads.
The United States, China, the United Kingdom, and other markets contributed most of the downloads, with the United States accounting for around 60% according to the original SocialPeta analysis.
Master Doctor 3D Climbs on Google Play
Master Doctor 3D, a simulation title launched in April, differentiated itself from other beauty and makeover simulation games through unusual creatives and more dramatic in-game scenarios.
The game recorded a 55.6% month-over-month increase in Google Play downloads, moving up 48 positions in the ranking.
Supersonic Hyper-Casual Games Continue to Grow
Several hyper-casual titles from Supersonic also recorded strong download growth.
Join Clash 3D was downloaded more than 6 million times from Google Play in June, up approximately 6.6% month-over-month and 23 places in the ranking.
Around 40% of those downloads came from South Korea according to the historical SocialPeta data.
Top 20 Mobile Games by Advertising
June also brought substantial changes to the mobile game advertising rankings. Many titles were new to the charts. ACGN games were especially visible on iOS, while Android saw a surge in advertising from casino games.
ACGN Games Enter the iOS Advertising Ranking
A number of ACGN titles were new to the iOS ranking. Doki Studio's 幻想名將傳, an idle mobile game based on the Three Kingdoms setting, officially launched on June 6.
SocialPeta's historical data showed that the game began advertising as early as May 12 and accumulated more than 6,000 deduplicated creatives across the App Store and Google Play during June.
Casino Games Surge on Android
Five new casino games entered the Android advertising ranking. All five happened to use icons featuring Egyptian visual elements. Ukraine, Brazil, and Turkey were among their major advertising markets.
Pharaoh's Slinger released approximately 17,000 deduplicated creatives on Android, placing it first in the Android advertising ranking.
Word Trip Rapidly Expands Creative Volume
PlaySimple Games' puzzle title Word Trip was also new to the iOS advertising ranking.
The game recorded more than 5,600 deduplicated creatives on iOS during the month, an increase of more than 400% month-over-month.
It also recorded more than 5,300 deduplicated creatives on Android, representing growth of more than 200% month-over-month.
Key Takeaways
June 2022's rankings showed substantial differences between the games succeeding in revenue, downloads, and advertising.
- Major IP and live-event strategies helped Pokémon GO regain revenue momentum.
- New launches such as Diablo Immortal could move rapidly into the top-grossing rankings.
- Seasonal presentation changes and hyper-casual gameplay contributed to sharp download growth for titles such as Dessert DIY.
- The iOS and Android advertising charts showed very different genre patterns, with ACGN games gaining visibility on iOS and casino titles expanding aggressively on Android.
- Established games were also adjusting their advertising strategies rather than leaving paid acquisition entirely to new releases.
These historical June 2022 rankings illustrate why mobile game performance needs to be evaluated across multiple signals rather than downloads alone. Revenue momentum, user acquisition, creative volume, market expansion, live operations, and IP events can each produce different ranking outcomes.