July 2026 mobile game rankings: Football filled downloads, Pokémon GO lifted revenue
The global download Top 10 lost 7.1% of its June volume even as three football games entered the chart. Revenue moved the other way. Pokémon GO arrived at No. 2 during its tenth anniversary month and helped the Top 10 grow 4.3%.
July in four numbers
July was not a broad expansion month. A few event-led games took large positions while several June leaders gave volume back. The result was a smaller download Top 10 and a larger revenue Top 10.
Download Top 10
162.3M
7.1% below June
Revenue Top 10
$795.3M
4.3% above June
Download leader
Roblox
31.6M estimated
Revenue entrant
Pokémon GO
$108.6M at No. 2
The global Top 10 changed shape
Roblox returned to the top of downloads, but July's biggest structural change came lower in the table. Soccer Superstar, Football League 2026, and eFootball all entered the global download Top 10. On revenue, Pokémon GO and eFootball replaced two June titles while three established leaders declined.
Global download Top 10
| Rank | Game | July estimate | June rank | MoM |
|---|---|---|---|---|
| 01 | Roblox | 31.6M | 2 | +26.5% |
| 02 | Arrow Puzzle | 17.7M | 8 | +39.8% |
| 03 | Free Fire | 16.4M | 9 | +39.9% |
| 04 | Block Blast! | 15.7M | 3 | -30.4% |
| 05 | Soccer Superstar | 14.2M | - | New to Top 10 |
| 06 | Subway Surfers | 14.1M | 5 | -4.9% |
| 07 | Football League 2026 | 14.1M | - | New to Top 10 |
| 08 | eFootball | 13.1M | - | New to Top 10 |
| 09 | Arrows: Puzzle Escape | 13.1M | 1 | -55.3% |
| 10 | Ludo King | 12.3M | 7 | -7.2% |
Global revenue Top 10
| Rank | Game | July estimate | June rank | MoM |
|---|---|---|---|---|
| 01 | Honor of Kings | $132.4M | 1 | -2.0% |
| 02 | Pokémon GO | $108.6M | - | New to Top 10 |
| 03 | Royal Match | $93.9M | 2 | -12.2% |
| 04 | Kingshot | $78.1M | 3 | -9.7% |
| 05 | Coin Master | $74.0M | 5 | +2.5% |
| 06 | eFootball | $66.0M | - | New to Top 10 |
| 07 | Game for Peace | $65.6M | 6 | +6.3% |
| 08 | Last War: Survival | $63.4M | 4 | -25.4% |
| 09 | Gossip Harbor | $58.7M | 7 | +2.2% |
| 10 | MONOPOLY GO! | $54.5M | 10 | +7.5% |
Football demand lasted through the final
The FIFA World Cup ran from June 11 through the July 19 final. By July, three football titles had entered the global download Top 10. That does not make them official World Cup products, but the timing shows how far tournament interest reached across mobile search and discovery.
eFootball had the clearest first-party event link. KONAMI ran its football-festival campaign from June 4 to July 23, covering almost the entire tournament. The game reached No. 8 in global downloads with 13.1 million and No. 6 in revenue with $66.0 million.
- June 4
KONAMI starts the eFootball campaign
01 - July 1
World Cup knockout rounds continue
02 - July 19
The World Cup final is played
03 - July 23
KONAMI's campaign window closes
04
Its growth was not confined to one country. Downloads and revenue both rose in five tracked markets, with Japan and Brazil posting the largest gains. App-level tracked creative activity increased only 3.4%, so the movement does not look like a simple jump in creative volume.
eFootball month-over-month change
| Market | Downloads | Revenue |
|---|---|---|
| Japan | +73.1% | +88.1% |
| Brazil | +64.5% | +60.0% |
| India | +41.5% | +38.3% |
| Indonesia | +26.6% | +39.0% |
| Türkiye | +18.1% | +27.5% |
Pokémon GO turned an anniversary into a revenue month
Pokémon GO entered the global revenue Top 10 at No. 2 with an estimated $108.6 million. July gave players several reasons to return and several places to spend, starting with a tenth-anniversary party from July 4 to 6.
The anniversary included $1.99 paid Timed Research, a $1.99 web-store bundle, and a new avatar item. GO Fest followed on July 11 and 12 as a free global event, with Mega Mewtwo raids and event-specific rewards. After raid problems, the team ran another global raid day on July 26 and removed the Remote Raid limit for the weekend.
The free access matters. July's revenue should not be described as ticket sales from GO Fest. The stronger reading is that a free anniversary funnel brought players into a month packed with raid and collectible activity, while optional purchases remained available around it. India offers one regional example: estimated revenue rose 185.3% and Pokémon GO moved from No. 6 to No. 1 there.
The same update produced different markets
Global live ops rarely travel evenly. Free Fire and Whiteout Survival made that visible in July, but in different ways.
Free Fire
Garena's ninth-anniversary program ran from June 24 to July 26 with a new social lobby, combat systems, quests, and limited-time items. Free Fire rose 39.9% globally to No. 3 in downloads. Brazil moved faster, with downloads up 50.5% and revenue up 83.1%. Indonesia slipped 5.3% in downloads and 6.5% in revenue for the same main app.
Whiteout Survival
Whiteout Survival released its Winter Siege update on July 6. South Korea then rose 150.2% in downloads and 107.7% in revenue, while revenue declined across eight other tracked markets. App-level tracked creative activity rose from 55,737 to 201,325, but that count is not a Korean budget measure. The useful signal is the combination of a localized store presence, a major update, and a sharp single-market response.
Selected regional responses
Free Fire
Brazil
- Downloads
- +50.5%
- Revenue
- +83.1%
Free Fire
Indonesia
- Downloads
- -5.3%
- Revenue
- -6.5%
Whiteout Survival
South Korea
- Downloads
- +150.2%
- Revenue
- +107.7%
Whiteout Survival
United States
- Downloads
- +1.2%
- Revenue
- -6.6%
Garena's anniversary announcement, the Whiteout Survival update and the Korean App Store history
July reset the puzzle and strategy leaders
Two arrow puzzles moved in opposite directions. Easybrain's Arrow Puzzle climbed from No. 8 to No. 2 as downloads rose 39.8%. Its tracked creative count rose 18.6%. The Google Play listing records a June 30 update focused on performance and stability rather than a large content release.
Arrows: Puzzle Escape fell from No. 1 to No. 9 and lost 55.3% of its estimated downloads, even though tracked creative activity increased 12.6%. Roblox offers a second counterpoint: it gained 26.5%, reached No. 1, and increased tracked creative activity by 15.1%. Creative volume moved in the same direction for all three titles, but outcomes did not.
Last War: Survival had the clearest revenue decline among July's global leaders. Estimated revenue fell 25.4% and the game moved from No. 4 to No. 8 while tracked creative activity was almost flat. Revenue also declined in the United States, Germany, France, Canada, and the United Kingdom. July's higher Top 10 total came from new composition, not a win shared by every incumbent.
Data notes and sources
The rankings combine App Store and Google Play estimates for July 2026. Month-over-month changes compare matching store listings with June. Global totals sum the ten titles shown here and do not represent the full mobile game market. Russian revenue is excluded from regional interpretation because every revenue row in the supplied sample is zero.
Tracked ads measure app-level creative activity observed by SocialPeta. They are not spend, impressions, reach, or a country budget. A title marked as new entered the comparable Top 10 sample; it may have launched earlier.
Temporary campaign names are combined when the store listing is the same. Free Fire's anniversary titles and the localized Whiteout Survival name therefore remain attached to their underlying apps.
Primary and platform sources
- 01FIFA: FIFA World Cup 26 match schedule
- 02KONAMI: Football festival campaign in eFootball
- 03Pokémon GO: 10th Anniversary Party
- 04Scopely: Pokémon GO 10-year anniversary and GO Fest 2026
- 05Pokémon GO: GO Fest Sunday Raid Battles update
- 06Garena: Free Fire 9th anniversary
- 07Google Play: Arrow Puzzle store listing
- 08Century Games: Whiteout Survival July update
- 09App Store Korea: Whiteout Survival version history
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