2026 Shopping App Marketing Trends and Insights

Shopping app marketers face growing competition for both consumer attention and conversions. In the first eight months of 2026, the number of shopping app advertisers reached 30,909, exceeding the full-year 2024 total. As the holiday shopping season approaches, brands need to balance acquisition with retention, reaching shoppers before traffic costs peak and giving them reasons to return after their first purchase.

To help marketers navigate this landscape, SocialPeta and Jampp have jointly released the 2026 Shopping App Marketing Trends and Insights report. The report examines the advertising trends, creative strategies, and shopping behaviors shaping growth opportunities in 2026.

What You’ll Learn:

• Global advertising trends: Advertiser growth, creative activity, and regional competition
• Channel and creative insights: Media, format, and language trends to guide campaign planning and localization
• Advertiser case studies: Creative strategies from Netshoes, Temu, and Callie
• Holiday campaign planning: Seasonal shifts in installs, acquisition costs, and engagement
• Conversion and retention: Purchase behavior and tactics to improve activation, retargeting, and customer lifetime value

Featuring 30+ pages of research, creative analysis, and practical recommendations, this report helps shopping app marketers, e-commerce brands, and UA teams make informed growth decisions.

Download the full report to refine your campaigns and build customer loyalty beyond the holiday season.