Global campaign planning · 81 markets

Plan campaigns around the moments markets care about

Explore holidays, retail seasons and major events by month and country. Find timely campaign angles, understand local context and turn important dates into a practical research queue.

Explore the calendar Research winning ads

Dates and descriptions are planning references. Confirm local observance, timing and campaign suitability before launch.

Seasonal planning desk

2026-10

Monthly opportunity map

Events this month

Markets represented

Day of the DefenderUkraine01

Independence DayNigeria01

Chinese National DayHong Kong SAR China01

Global monthly view

October 2026

91 events · 47 markets in the current view

Promotion seasonHoliday & celebrationMajor event

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Selected date

October 9, 2026

3 events

Major eventSouth Korea

Hangeul Day

한글날

Hangeul Day in South Korea (KOR) is an important national holiday celebrated annually on October 9th. This day commemorates King Sejong the Great, the fourth monarch of the Joseon Dynasty, who officially promulgated the 'Hunminjeongeum' in 1446—the scientific and accessible Korean alphabet known as Hangeul. Hangeul Day honors linguistic heritage and symbolizes Korean national identity and cultural pride. On this day, various commemorative events are held across the country, including exhibitions, lectures, calligraphy contests, and cultural experiences to promote and preserve the significance of the Korean script. Although it was once removed as a public holiday, it was reinstated as an official statutory holiday in 2013, reflecting the government's strong commitment to valuing its native language and cultural heritage.

Use the local context before shaping a campaignResearch related ads

From date to campaign brief

Turn a calendar moment into a research workflow

A date alone is not a strategy. Use each event to define the market, preparation window and creative question your team needs to investigate.

Build the lead time

Work backward from the event to leave room for research, localization, creative production, approval and media learning.

Validate local relevance

Check which countries observe the moment, how it is named locally and whether the audience treats it as cultural, commercial or informational.

Research the creative field

Review how advertisers frame the occasion, which offers repeat and where a less crowded message or format may exist.

Built for global growth teams

One shared view for planning, localization and creative research

The calendar helps teams coordinate around market moments without treating every holiday as equally relevant to every product or audience.

Campaign and media teams

Map launch windows, budget conversations and channel readiness around high-priority seasonal moments.

Creative and content teams

Start briefs earlier, compare recurring narratives and prepare localized variations before production becomes urgent.

Market and localization teams

Review country context, local naming and event significance before adapting copy, visuals, offers and landing pages.

How to use this calendar

Planning context, not a performance forecast

Seasonal moments can shape attention and competition, but the calendar does not predict demand, media cost or conversion performance. Validate every opportunity with current market evidence.

Campaign-planning reference: Google Ads seasonal campaign guidance

Dates need local verification

Public holidays, observance rules and event timing can change or vary inside a country. Confirm important dates with authoritative local sources.

Relevance comes before reach

A widely recognized holiday is not automatically a useful campaign moment. Product fit, audience intent and cultural context should guide prioritization.

Prepare before the peak

Seasonal campaigns need time for approval, localization, inventory, measurement and creative testing. Use the event date as the deadline, not the start of planning.

Measure the complete outcome

Compare qualified conversion, retention or revenue quality alongside traffic. A seasonal lift in attention does not guarantee incremental business value.

Marketing calendar FAQ

Questions about global seasonal campaign planning

What is a marketing calendar?+

A marketing calendar organizes holidays, retail seasons, cultural moments and major events that may affect campaign timing. It helps teams plan research, creative production, localization and media activity around known dates.

Which countries and events are included?+

The source dataset covers 81 countries and regions across 2025 and 2026. Events are grouped into promotional seasons, holidays and celebrations, and major events. Coverage varies by market and is intended as a planning reference.

Can I search and filter the calendar?+

Yes. Search by event, holiday or market, then filter the current month by country or event type. Filtering happens in the browser using the month already loaded.

Are all dates official public holidays?+

No. The calendar also includes commercial seasons, observances and major events. Even public-holiday rules can vary locally, so verify dates and business impact before committing budget or publishing campaign claims.

How can SocialPeta support seasonal campaign research?+

After identifying a relevant moment, use SocialPeta to inspect advertiser activity, creative formats, messages, markets and channels. The calendar provides timing context; ad intelligence provides evidence about how competitors are approaching the opportunity.

A date becomes useful when it leads to better creative research

Move from the calendar into SocialPeta to compare seasonal messages, creative formats, active advertisers and market signals before writing the brief.

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