2026 Southeast Asia Mobile Game Marketing Report

In the first half of 2026, Southeast Asia’s mobile game market entered a new phase. While downloads declined across several markets, revenue continued to grow, signaling a shift from volume-driven growth to more refined user acquisition, market selection, and localization strategies.

To help industry professionals navigate these changes, SocialPeta and Gamota, one of Vietnam’s leading mobile game publishers, have jointly released the 2026 Southeast Asia Mobile Game Marketing Report. Powered by SocialPeta’s 1.7B+ ad creative database across 70+ countries and 80+ global advertising channels and Gamota’s 13 years of local publishing experience in Vietnam, the report covers regional market trends, Vietnam’s mobile game landscape, leading advertisers, and winning creative strategies across RPG and strategy games.

What You’ll Learn:

• Southeast Asia’s mobile game download, revenue, and advertising trends
• In-depth insights into Vietnam’s market, including regulations, genres, leading titles, and entry strategies
• Marketing strategies and case studies from leading MMO, Chinese mini-game, and alternative SLG advertisers
• Advertising trends and winning creative analysis across RPG and strategy games

Spanning more than 40 pages of market research and creative analysis, this report offers actionable insights for mobile game publishers, marketers, UA teams, and agencies navigating Southeast Asia’s competitive market.

Download the full report to discover the markets, genres, and strategies shaping the next phase of mobile game growth.