SocialPeta | Insight into 2024 Marketing Trends for Japanese Mobile Games
In the global gaming market, Japan's mobile gaming market has always
maintained its unique position and strong influence. It is estimated
that the revenue of Japan's mobile gaming market in 2023 was close to
$14 billion, making it one of the major markets globally.
Japanese domestic game companies, such as Nintendo and Sony, are
renowned globally for their popular gaming IPs and high-quality games,
driving innovation and development in the gaming industry.
In terms of mobile gaming, BANDAI NAMCO leads the Japanese mobile gaming
market foraying into international markets with significantly lucrative
IPs like Dragon Ball and One Piece.
However, in recent years, non-Japanese publishers, especially game
developers from China, have begun to take increasingly important
positions in the Japanese market. For instance, in the first half of
2023, Chinese mobile game developers such as miHoYo and Tencent not only
successfully entered the top 10 revenue ranking in the Japanese market
but also showed outstanding performance in terms of game download
growth.
In response to this trend, SocialPeta has launched the report "Insight
into 2024 Marketing Trends for Japanese Mobile Games", aimed at
assisting in understanding the latest marketing data in the Japanese
market.
What's inside for you:
- Top Mobile Games by Advertising in Japan
- Insights into Media Buying Trends of Mobile Games
- Localization of marketing in Japan
Click the button above to access the complete report for free and
gain deeper insights into the mobile market in Japan.