Vietnam Mobile Game Market Report October 2026

Vietnam’s mobile game market cooled in October 2026, with downloads falling 18% to a yearly low of 77.7 million, while IAP revenue remained resilient at $13.1 million, up 0.8% month over month. 4X Strategy led with 25% of revenue, Tower Defense posted the fastest growth, and video accounted for 71.5% of the 150.4K new ad creatives recorded during the month.

To examine these developments, Funtap Games Market Research and SocialPeta jointly released the Vietnam Mobile Game Market Report — October 2026. The 30-page report combines market data, genre and publisher analysis, advertising intelligence, launch case studies, regulatory updates, and Funtap Games’ outlook for the year-end market.

What You’ll Learn:

• October 2026 mobile game downloads, IAP revenue, and Android–iOS market dynamics
• Top-grossing and most-downloaded games, including the latest genre shifts
• October’s new releases and Vietnam’s 155-game launch pipeline from January to October
• Revenue and download shares among leading domestic publishers
• UA trends, major advertising networks, creative formats, and advertiser rankings

From market performance and publisher competition to localized creative strategies, the report examines Vietnam’s evolving mobile game industry, including Funtap Games’ Hắc Tây Du campaign, which scaled active creatives 20.3× in one day through a localized story hook, login rewards, and gameplay proof.

Download the full report to explore the data, rankings, case studies, and market signals shaping Vietnam’s mobile game industry at the end of 2026.