SocialPeta AI Center Goes Free: AIGC and November 2023 Updates

Starting November 6, 2023, SocialPeta officially opened its latest feature module, the AI Center, free of additional charge to paying clients. Customers could check with their customer success manager to begin using AIGC together with SocialPeta for marketing creative production.

The emergence of AI-generated content was already beginning to influence mobile marketing. AI image generation offered advertisers a way to experiment with creative concepts faster, reduce some production effort, and explore a wider range of visual directions.

At the time, SocialPeta stated that its backend had captured approximately 14 billion global mobile marketing creatives. Within that large creative pool, AIGC was beginning to appear in user acquisition campaigns across mobile games, apps, e-commerce, and other categories.

The advertising examples below were discovered through SocialPeta, while the corresponding AI artwork examples were generated using the AI Center's AI Draw module.

Mobile game marketers could use AIGC to quickly produce imagery designed to fit a game's visual world. This was particularly useful for fantasy titles, where character design, environments, costumes, lighting, and other highly stylized elements often play a major role in advertising creative.

Beyond producing finished assets, fantasy-style games could also use AIGC as a source of visual inspiration. Generated images could provide ideas for advertising creatives or even feed concepts back into game art and potential IP development.

Masterpiece, Best quality, High quality, High level, Ultra detailed, Realism, 1 sweet girl, Bigger,side braid, long hair,white hair, leaf hair accessory, elf, green eyes, pale skin, bare shoulders, jewelry, white dress,separated sleeves, bracelet,look away,hair floating, from the side,in forest,lens flare from right

AIGC could also be combined with an app's product positioning to make advertising creatives more visually distinctive. One example highlighted in the original article was social apps using AI-generated characters or attractive profile imagery as part of their advertising presentation.

By changing prompts and generation parameters, marketers could explore a wide range of character archetypes and visual styles without producing every variation through a traditional photoshoot.

(8k, best quality, masterpiece:1.2), (realistic, photo-realistic:1.37),best quality,masterpiece,unity,an extremely delicate and beautiful,extremely detailed,Amazing,finely detail,masterpiece,best quality,official art,absurdres,incredibly absurdres,huge filesize,ultra-detailed,highres,extremely detailed,beautiful detailed girl,extremely detailed eyes and face,beautiful detailed eyes,light on face,short hair,Kpop idol, closed mouth sportswear,half body,<lora:koreanDollLikeness_v15:0.2>, <lora:japaneseDollLikeness_v10:0.2>

For e-commerce advertisers, AIGC provided another way to create product display images without relying on a complicated photoshoot for every creative variation. Different backgrounds, compositions, lighting styles, and product presentation concepts could be tested to make product advertising more varied.

The same approach was not limited to cosmetics. Prompts could be tailored to other product categories. The original article used a bathroom cabinet scene as an example of generating a category- specific product environment.

Real photo shoot, a corner on the bathroom cabinet, the background is the lea bathroom minimalism and light background, by conducting professional photography, this photo features a shallow depth of field, focused on the middle ground, shot with a Nikon camera, the overall color is a champagne tone, window light, 12:00 noon, very strong light atmosphere, the overall soft and bright, multi-angle, 16k HD photography --ar 3:4

The original article notes that the identification of the sample advertisements as AI-related was based on personal judgment and might differ from the actual production methods used for those creatives. The generated comparison images were created with SocialPeta's AI Center.

AIGC was not the only SocialPeta product update announced that month. The original article also highlighted two advertising intelligence improvements:

• Steam marketing creative viewing and Apple Search Ads channel support were added to expand the range of advertising creatives marketers could investigate.
• Apple Search Ads data was fully updated as part of the November product changes.

These updates reflected SocialPeta's broader effort at the time to connect advertising intelligence with emerging AI-assisted creative workflows.