Global Mobile Apps in June | Temu’s Micro-Drama-Style Marketing Gains Popularity, While DAZN’s FIFA Collaboration Drives Subscriptions

SocialPeta sorted out the top 20 global mobile apps by advertising, revenue, and downloads in June 2025, hoping to help more people in the mobile app industry understand the changing trends of the global mobile market.

• Micro-dramas dominate the top five advertising rankings, with Temu standing firm as the sole non-drama app.
• DAZN teams up with FIFA, driving a surge in downloads.
• Boosted by several DC titles, HBO Max sees an 11.1% increase in revenue.

June Global Mobile App Advertising Rankings

The leading players in the market remain confident in micro-dramas and their derivative industries, with only minor shifts in the rankings of the top five micro-drama platforms.

Although Temu has scaled back its advertising efforts compared with before, it still firmly holds the top position in Android advertising placements. Outside the rankings, many micro-drama platforms that previously had lower advertising intensity are now stepping up, including Playlet and ZeroShort.

As global micro-dramas gradually become more refined, more competitors are entering the stage to carve out their share of the market.

Temu's Advertising Performance

Temu continues to deliver good news. In Q2 2025, it achieved a major milestone, surpassing 1 billion cumulative downloads globally, with 416.5 million monthly active users. In June, Temu retained its position as the top advertiser on Android.

According to SocialPeta, Temu's advertising performance in June was as follows:

• In June, Temu ran approximately 810,000 deduplicated ad creatives on Android, with over 77.8% being newly launched creatives.
• Ads were delivered in 77 countries and regions, with the United States accounting for the largest share at over 33.79%, followed by Canada, Australia, and Germany.
• Among the new creatives, video formats made up about 68.25%, with vertical videos being particularly popular. Most trending creatives were placed on TikTok and YouTube.
• Popular creative formats mainly included real-person recommendations such as standard spokesperson monologues, green screen shopping tours, and local KOLs; product showcases including product assembly, product comparisons, and close-ups; and micro-dramas focused on selling products.

The following Temu creative is a newcomer-benefits ad presented in the form of a micro-drama. Its storyline is deliberately exaggerated.

The creative had already garnered more than 1.85 million views on YouTube. However, because the promised benefits differed somewhat from reality, the original article noted that the ad could easily mislead users and should be used with caution.

Apps with Outstanding App Store Download Performance

On June 14, FIFA and DAZN announced a strategic partnership, launching FIFA+ on the DAZN platform as the global "Home of Football." The service integrates live broadcasts of top-tier football matches worldwide and introduces a daily show titled The Press.

This move led to a surge in DAZN's global subscriptions, with downloads increasing significantly in regions with dense populations of sports fans.

Meanwhile, Google continued to accelerate its product development. On June 17, it announced the release of Gemini 2.5 Flash and Pro, with 2.5 Flash-Lite to follow soon, promoted as the most cost-effective and fastest 2.5 model to date.

As a result, Gemini jumped from 17th place in the previous month to 7th in June, marking a 33.3% month-over-month increase in downloads.

Apps with Outstanding Google Play Download Performance

TikTok launched the "TikTok for Artists" platform in June, designed for musicians and creators. It offers features including real-time traffic tracking, audience profile analytics, and AI-powered music optimization recommendations.

The initiative drove a 9.5% month-over-month increase in TikTok's downloads for June.

DramaBox also experienced a significant surge in downloads in June, with downloads increasing 100% from the previous month to reach 18 million. Most of those downloads came from India, Nigeria, Indonesia, and the United States.

Apps with Surging App Store Revenue

In June, all of the top 20 revenue-generating apps on the App Store, with the exception of LINEマンガ, saw an increase in revenue.

Among them, Peacock TV gained significant attention due to the airing of Season 7 of the dating reality show Love Island USA. Following the broadcast, related content and discussions went viral across major social media platforms in Europe and North America.

This led to a sharp revenue boost for Peacock TV, which climbed to eighth place on the App Store revenue chart for June.

The popularity of dating apps also continued to rise. Tinder maintained its position at No. 4 for two consecutive months, while Hinge also gained momentum, recording an increase in revenue and securing the 12th spot on the ranking.

Apps with Surging Google Play Revenue

Comic platform Piccoma surged into 16th place on the June ranking, with estimated revenue exceeding $10 million.

After Warner Bros. announced the restoration of the HBO Max brand, it continued to enrich its content library to strengthen its competitiveness.

HBO Max announced plans to release eight DC titles, seven of which focus on Superman and his family, building anticipation around James Gunn's new Superman film. The original article characterized this as a targeted streaming marketing strategy. HBO Max recorded month-over-month revenue growth of 11.1% in June.

These findings summarize global mobile app advertising activity in June 2025, together with mobile app revenue and download performance across both the App Store and Google Play.