Global Mobile Games in August: FunPlus Bets on Casual SLG, Rollic Competes for the Most Profitable “New Game”!

SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and downloads in August 2025, aiming to help mobile app industry professionals better understand changing trends in the global mobile market.

The overall performance of global mobile games in August highlighted several notable developments:

• Casual SLG welcomed a heavyweight newcomer as FunPlus's Tiles Survive! focused heavily on mini-game-driven user acquisition.
• Roblox topped major charts for both downloads and revenue, while its concurrent-user count reached a new record.
• Offline shooting mobile game FPS Strike Ops gained strong momentum in India.

The August advertising rankings featured both established advertisers and newer titles making aggressive user-acquisition pushes across iOS and Android.

Following hits such as Last War, Whiteout Survival, and Kingshot, strategy giant FunPlus ventured into casual SLG with Tiles Survive!. Since its global launch across more than 150 markets in July 2025, the game reached No. 1 in Macau, China and Russia, hovered around the U.S. App Store Top 100, and ranked within the Top 20 in free subcategories including RPG and Strategy.

Featuring a Western cartoon art style, early-game simulation, construction mechanics, and a range of user-acquisition mini-games, Tiles Survive! delivers a classic casual SLG experience.

According to SocialPeta, Tiles Survive! accumulated nearly 11,000 deduplicated ad creatives in August. Its iOS advertising performance included:

• The game launched its advertising campaign on November 18, 2024, with 186 days of cumulative creatives reported by the original article.
• During the previous 30 days, daily creatives peaked at 3,110 on August 29.
• Video ads represented approximately 88.76% of creatives over the previous 30 days, with vertical 720×1280 videos being the dominant format.
• English and Traditional Chinese together accounted for around 70% of ad languages, while Spanish, Russian, and German represented smaller proportions.

In terms of mini-games, Tiles Survive! primarily focused on Gold Miner and territory-capturing mechanics while incorporating themes such as stone crushing, oil drilling, and garbage recycling. Some creatives also placed roughly two seconds of live-action demonstration at the beginning.

Gameplay demonstrations were largely concentrated on early-stage simulation and construction, emphasizing the survival fantasy of building a life from scratch in the wilderness.

Stone Collection

Oil Collection

Beyond standard UA creatives, Tiles Survive! also leaned on emotional storytelling and AI-generated video content, using messages such as “crafted with heart,” “for passion, not profit,” and “bringing our game to the world.” The AI videos showcased detailed 2D and 3D shelter designs.

The Ragnarok IP, known for releasing multiple mobile titles each year, returned with a newly revamped fantasy idle RPG, 라그나로크 아이들 어드벤처 PLUS.

Published by GRAVITY on August 27, the game was available only in Korea at the time of the article. It debuted at No. 5 on Korea's App Store free-games chart, slipped into the Top 10 during its first week, and subsequently fell to around No. 200.

According to SocialPeta, 라그나로크 아이들 어드벤처 PLUS generated approximately 8,800 deduplicated ad creatives across iOS and Android in August. Its iOS advertising activity included:

• The game officially began advertising on July 17, 2025, with 53 days of deduplicated ad creatives reported.
• During the previous 30 days, daily advertising peaked at 1,640 deduplicated creatives on August 15.
• Image ads accounted for approximately 64.2% of advertising deployed during the previous 30 days, with square 1200×1200 images being the most common format.
• More than 98% of ad copy was Korean, with only around 2% English used sparingly for emphasis.

Image creatives were categorized into character showcases, class showcases, combinations of 2D illustrations and 3D models, and humorous meme-style comics.

App Store Revenue Highlights

• Two Turkish match-three titles entered the charts in August. Royal Match generated approximately $79 million in App Store revenue, maintaining strong market momentum, while Royal Kingdom earned around $25 million, representing approximately 13.6% month-over-month growth.
• Hybrid-casual titles also performed strongly. Rollic's puzzle game Color BlockJam reached roughly $11 million in August App Store revenue.
• The Pokémon IP continued to show strength as Pokémon GO brought in approximately $42 million, representing a 55.6% month-over-month increase.

Google Play Revenue Highlights

• Roblox, the UGC-driven sandbox platform, reached a record peak of 47.3 million concurrent users on August 23. The title generated approximately $65 million in Google Play revenue during August, representing an increase of about 8.3% month-over-month.
• Clash Royale, Supercell's long-running strategy title, maintained steady momentum with approximately $13 million in Google Play revenue in August, up roughly 30% month-over-month.

App Store Download Highlights

• Last Z: Survival Shooter, a new SLG title from Florere Game, recorded approximately 2 million App Store downloads in August, a month-over-month increase of 122.2%. Players in India contributed 60% of its downloads.
• Foodie Sizzle, another casual title from ABI featuring capybara-themed gameplay, achieved approximately 2 million App Store downloads, with players in Japan accounting for 16%.
• Cookingdom, an established capybara simulation title, remained popular with approximately 2 million App Store downloads in August.
• Tetris-style mobile game Block Crush! recorded roughly 2 million App Store downloads during August, doubling month-over-month, with U.S. players contributing 32% of downloads.

Google Play Download Highlights

• FPS Strike Ops, an offline PvP shooter, recorded approximately 10 million Google Play downloads in August, representing a 100% month-over-month increase. Indian players contributed 53% of downloads.
• Monster Shooter achieved approximately 8 million Google Play downloads in August, up 167% month-over-month. Players in India accounted for 20% of downloads.

August 2025's global mobile game rankings showed several distinct market patterns across advertising, monetization, and user acquisition.

1. Casualized SLG remained a major competitive direction. FunPlus's push behind Tiles Survive! combined SLG progression with accessible mini-games and high-volume creative production.
2. Roblox demonstrated strength in both scale and monetization. It remained a standout title across revenue and download rankings while also reaching a record concurrent-user peak.
3. Match-three and hybrid-casual games continued to monetize effectively. Royal Match, Royal Kingdom, and Color BlockJam all appeared among August's notable App Store revenue performers.
4. India remained an important source of download growth. Last Z: Survival Shooter, FPS Strike Ops, and Monster Shooter all recorded significant shares of downloads from Indian users.

These were SocialPeta's insights into global mobile game launches in August 2025, together with mobile game revenue and download performance across both the App Store and Google Play.