Global Mobile Game Rankings for March 2025: Advertising, Revenue and Downloads

SocialPeta analyzed the top 20 global mobile games by advertising, revenue, and downloads in March 2025 to help mobile game publishers, marketers, and developers understand changes in the global mobile game market.

• Slack Off Survivor entered the advertising chart, while its collaboration with Boonie Bears maintained stable promotion throughout March.
• Royal Match returned to the top of the March game revenue chart, maintaining its position as one of the leading match-3 games.
• The game-and-anime IP Uma Musume: Pretty Derby continued its anniversary celebration in March, contributing to a seasonal surge in game revenue.

Scopely Agrees to Acquire Niantic's Games Business as MONOPOLY GO! Remains a Top Advertiser

On March 12, 2025, mobile game developer Scopely announced an agreement to acquire Niantic's games business for $3.5 billion. The transaction included games such as Pokémon GO and Monster Hunter Now, as well as Niantic's game development teams.

April 11 marked the two-year anniversary of MONOPOLY GO!'s launch. According to SocialPeta, MONOPOLY GO! had approximately 6,500 deduplicated ad creatives across both platforms in March.

On Android, SocialPeta observed the following creative distribution:

• Video ads accounted for approximately 73.33% of creatives, with videos under 30 seconds making up around 71.4%.
• The largest share of video creatives used landscape format at 640×360, accounting for around 19.0%.
• Daily creative volume peaked in early March 2025 before trending downward.
• English ad copy accounted for 43% of the total, with Spanish, French, German, and Turkish also among the popular languages.

MONOPOLY GO! continued to rely mainly on gameplay-focused advertising. Among both high-volume and high-performing creatives, its video ads included a mixture of live-action material and animated gameplay footage.

Image creatives primarily featured game characters and views of the MONOPOLY GO! board.

Slack Off Survivor: The Revival of Cooperative Tower Defense Games

Slack Off Survivor is a cooperative tower defense survival game set in a frozen apocalypse. It combines cooperative gameplay, roguelike elements, and PvP combat.

After launching in Taiwan and Southeast Asia in November 2024, the game consistently appeared on iOS advertising charts. In March 2025, it entered the global iOS advertising Top 20.

According to SocialPeta, Slack Off Survivor had approximately 1,900 deduplicated ad creatives on iOS in March.

• Video ads accounted for approximately 74.1% of creatives, with videos longer than 30 seconds making up around 57.3%.
• Most video creatives used portrait format at 720×1280, representing approximately 94.3%.
• Daily creative volume increased steadily until March 10, 2025, when it reached its peak, before gradually decreasing.
• Traditional Chinese accounted for more than 85%of ad copy. Thai and English were also common, reflecting the campaign's focus on Taiwan and Southeast Asia.

During March, Slack Off Survivor shifted away from primarily promoting free launch gift packages and placed greater emphasis on the game's social features. Its marketing also incorporated a collaboration with Boonie Bears.

Image advertising prominently featured heroes from the Boonie Bears collaboration, including themed skins and equipment.

Video advertising focused on the game's content and gameplay while also highlighting the co-branded heroes.

App Store Revenue Highlights

Royal Match returned to the top of the App Store revenue chart, generating approximately $78 million in March 2025, up 13% month-over-month.

Tencent's PUBG MOBILE recorded a notable revenue increase alongside the eighth anniversary of the PC version of PUBG. Its App Store revenue was approximately $30 million in March, an increase of 76.5% month-over-month.

Following its fourth-anniversary event, Uma Musume: Pretty Derby generated more than $20 million in App Store revenue, representing an 81.8% month-over-month increase.

Google Play Revenue Highlights

MONOPOLY GO! continued to increase its revenue and returned to the top of the Google Play revenue chart. Its March revenue reached approximately $46 million, up 17.9% month-over-month.

Compared with February, revenue for Pokémon TCG Pocket declined during March.

Mobile Legends: Bang Bang, the global MOBA developed by Moonton Games, moved against the broader trend and generated approximately $13 million on Google Play, a 30% month-over-month increase.

For a current crawlable view of store performance, see SocialPeta's top grossing mobile games page.

App Store Download Highlights

Block Blast! experienced a slight decline in downloads during March but still held the No. 1 position on the App Store download chart, with approximately 9 million downloads. Users in the United States accounted for around 19.3% of downloads.

Puzzle title Word Search Explorer became one of the strongest download-growth performers, recording approximately 2 million downloads in March. U.S. users accounted for 47.5% of downloads.

Google Play Download Highlights

Multiplayer board game Ludo King recorded approximately 16 million downloads on Google Play in March. The original SocialPeta article reported that U.S. users contributed around 57.1% of downloads.

Newly launched puzzle and mystery game Brainy Prankster also recorded strong growth, with more than 11 million downloads on Google Play during March. Brazilian users accounted for 10.6% of downloads.

You can also explore SocialPeta's global mobile game rankings for current download and revenue ranking signals across the App Store and Google Play.