H1 2025 AIGC Mobile App Marketing Report: 66% Growth! Japan and South Korea Lead the Next Wave of AI Marketing

As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead, SocialPeta has released the H1 2025 AIGC Mobile App Marketing Analysis Report.

Drawing on a database of over 1.6 billion ad creatives and real-time data updated hourly, the report delivers a comprehensive look at the market landscape, key marketing trends, and standout case studies across the AIGC mobile app sector.

For teams working specifically on generative AI products, SocialPeta also provides a dedicated GenAI app marketing intelligence workflow for researching creatives, competitor positioning, market signals, and user acquisition strategies.

In the first half of 2025, the AIGC mobile app market showed a striking trend: while the number of active advertisers declined, ad creative investment surged. This shift signals a move from broad expansion to deeper engagement in existing markets, with marketing strategies becoming increasingly sophisticated, data-driven, and precisely targeted.

In H1 2025, the global monthly average of active AIGC advertisers reached 2,041, representing a 47.07% year-on-year decline. This drop reflects growing market saturation in certain sectors, resulting in fewer new entrants.

At the same time, leading players doubled down on creative investment: the monthly average number of creatives per advertiser climbed to 416, an 84.22% year-on-year increase.

This surge underscores advertisers' efforts to enhance brand visibility and deepen user engagement through more frequent creative updates.

Distinct regional dynamics further shaped the AIGC mobile app marketing landscape during the first half of 2025:

• Europe remained home to the largest number of AIGC advertisers, but saw a 45.7% decline, reflecting heightened competition.
• North America, supported by mature user payment habits, led in total creative volume, solidifying its role as a core growth hub for emerging products.
• Japan and South Korea stood out with creative volumes surging 262.3% and 266.1% year-on-year, respectively, positioning them as high-potential growth markets.
• Emerging regions such as Southeast Asia and the Middle East also recorded growth of over 100%, highlighting the accelerated global expansion of AIGC apps.

Video remained the dominant advertising format, accounting for 84.05% of all creatives, while images represented 14.93%.

Within video ads, 15–30 second clips led at 56.91%, followed by clips under 15 seconds at 36.51%.

Together, these two formats made up more than 93% of total video creatives, underscoring user preference for high-density, fast-paced content. The pattern aligns closely with the communication dynamics of short-video platforms such as TikTok.

Marketers researching why particular formats, hooks, demonstrations, and selling points appear repeatedly can go deeper with SocialPeta's ad creative analysis workflow.

The report spotlights representative AI-powered products across key verticals, particularly imaging and content creation.

Meitu sustained strong commercial growth by deeply embedding AI technology into its imaging and design products. On August 18, 2025, Meitu Inc. released its H1 2025 financial report, reporting total revenue of RMB 1.8 billion, up 12.3% year-on-year, driven primarily by growth in paid subscriptions powered by AI features.

Globally, Meitu's product portfolio also delivered notable market performance. With multimodal editing functions such as AI one-click outfit changes and AI poster generation, Meitu reached the No. 1 spot in the photography category in markets including Italy in June 2025, marking a major breakthrough in Europe.

Wink, focused on AI video editing and image enhancement, surpassed 30 million monthly active users worldwide and repeatedly ranked No. 1 overall in app charts across Southeast Asian markets including Indonesia and Thailand.

Meanwhile, BeautyCam, featuring AI beauty enhancement and old-photo restoration, ranked No. 1 during the Spring Festival in multiple countries and consistently held leading positions in key markets such as Japan and Indonesia.

In its marketing creatives, Meitu emphasizes functional impact. For example, Wink showcases automatic image-quality restoration through direct side-by-side comparisons, while AirBrush highlights the ease of intelligent object removal, engaging users with clear and intuitive before-and-after visuals.

Beyond imaging and animation, the report also features product insights in AI-powered education and health, offering a broader view of how AIGC is transforming diverse industries.

The H1 2025 AIGC Mobile App Marketing Analysis delivers a comprehensive overview of the global AIGC app market, covering market scale, competition, and user consumption trends across North America, Europe, and Asia-Pacific.

It also examines future growth opportunities and challenges worldwide, equipping industry professionals with actionable intelligence for expansion strategies.

Spanning roughly 30 pages, the report provides data-driven insights and practical strategies to help businesses navigate the rapidly evolving AIGC mobile app landscape.