Top Mobile Game Revenue & Download Trends in January 2026

In January 2026, SocialPeta analyzed global mobile games with the maximum downloads, advertising activity, and revenue performance across both the App Store and Google Play.

This report aims to help mobile game publishers, marketers, and developers better understand the latest shifts in user demand and competitive dynamics within the global mobile gaming market.

• Backed by more than RMB 1.2 billion in revenue, Arknights: Endfield significantly ramped up its user acquisition efforts, launching more than 16,000 ad creatives across iOS and Android.
• Slow-life DIY gameplay outpaced big-budget productions, with Heartopia topping the free charts after deploying nearly 19,000 ad creatives.
• Following its collaboration with Jujutsu Kaisen, Free Fire experienced a substantial revenue surge across both versions.

App Store Revenue Highlights

• Royal Match topped the revenue charts in January with approximately $80 million in single-platform revenue, up 11.3% month over month.
• Gossip Harbor generated approximately $52 million, representing a 9.4% month-over-month increase.
• Driven by its Jujutsu Kaisen collaboration, Free Fire recorded approximately $21 million, up 13.9% month over month.

Google Play Revenue Highlights

• Mobile Legends: Bang Bang generated more than $12 million in single-platform revenue in January, surging 152.2% month over month following an intensive event rollout.
• Genshin Impact recorded approximately $12 million in January revenue, up 34.2% month over month, driven by the launch of the Satellite Moon Goddess banner.

App Store Download Leaders

• Arrows - Puzzle Escape reached approximately 4 million single-platform downloads in January, up 33% month over month amid steady growth in the casual puzzle category.
• Disney Solitaire recorded approximately 3 million downloads, increasing 42.3% month over month, driven by its Disney IP integration.

Google Play Download Leaders

• Roblox led the download charts in January with more than 24 million single-platform downloads, rising 30.4% month over month.
• Vita Mahjong recorded more than 13 million downloads, surging 52% month over month, driven by sustained user acquisition efforts.

The global mobile games with the maximum downloads in January 2026 reflect intensifying competition driven by large-scale user acquisition, cross-platform revenue shifts, and diversified monetization strategies.

High-budget open-world titles, slow-life simulation experiences, and IP-driven collaborations collectively shaped market momentum, while aggressive creative deployment and localized advertising continued to define growth across both the App Store and Google Play.

To better understand how advertising performance translates into download growth and revenue outcomes, see SocialPeta's January 2026 mobile game ad creatives and advertising trends.

By analyzing January 2026 campaigns, SocialPeta highlights how leading publishers leverage ad creatives to maximize visibility, downloads, and user engagement, providing actionable insights for marketers aiming to refine their mobile advertising strategies.