Top Mobile Games with Maximum Downloads in July 2026

Games achieving the highest download volumes in July shared several common characteristics:

• Light casual titles continued to dominate downloads. Grand Games' Block Out! topped the App Store with roughly 7.1 million downloads (up 131.6% month over month), while Easybrain's Arrow Puzzle pulled about 17.7 million downloads on Google Play (up 39.8%).
• World Cup buzz fueled football-game growth. Soccer Superstar, Football League 2026, and eFootball™ entered the Google Play Top 10 with about 14.2 million, 14.1 million, and 11.1 million downloads respectively.
• Seasonal events and IP collaborations drove revenue rebounds. GODDESS OF VICTORY: NIKKE nearly doubled its Google Play revenue, while PUBG MOBILE and Call of Duty®: Mobile rebounded on updates and crossovers.
• New releases converted launch momentum into immediate revenue. Netmarble's SOL: enchant earned about USD 21.3 million on Google Play in its first full month (up 132.1%), entering the revenue Top 20 at No. 11.

These trends underline a key industry reality: maximum downloads do not always translate directly into maximum revenue, but they remain a critical driver of market visibility and long-term growth.

App Store: Download Leaders

Several titles stood out for their exceptional download growth on the App Store:

• Grand Games' Block Out! recorded about 7.1 million downloads in July, up 131.6% month over month, topping the App Store download chart; the publisher's Magic Sort! ranked No. 7.
• Smash Fest! pulled around 5.9 million downloads, soaring 2,925.7% month over month to No. 3; Oakever Games' Meowdoku! reached about 5.0 million downloads, up 2,319.5%, rising to No. 4.
• Hololive's first official mobile game, ホロライブドリームス, recorded about 2.1 million downloads at No. 15, quickly capturing VTuber fan traffic at launch.

These titles benefited from simple mechanics, low learning curves, and strong viral appeal — key factors behind sustained maximum download performance.

Google Play: Download Leaders

On Google Play, download growth was driven by highly accessible and visually distinctive titles:

• Arrow-puzzle momentum continued: Easybrain's Arrow Puzzle saw about 17.7 million downloads in July, up 39.8% to No. 2; Arrows GO! and Arrows ranked No. 9 and No. 12 respectively.
• Free Fire recorded around 14.4 million downloads, up 22.7% to No. 3; Free Fire MAX ranked No. 14, as its 9th-anniversary event kept driving user returns and new acquisitions.
• World Cup momentum lifted football titles: Soccer Superstar, Football League 2026, and eFootball™ entered the Google Play Top 10 with about 14.2 million, 14.1 million, and 11.1 million downloads, up 58.9%, 104.6%, and 25.2% month over month respectively.

Accessible mechanics, seasonal momentum, and franchise-driven marketing continued to fuel large-scale downloads on Android in July.

While some games focused on maximizing reach, others successfully converted downloads into strong revenue performance.

Top 20 Mobile Games in Revenue

App Store Revenue Highlights

• Casual titles continued to lead revenue. Gossip Harbor generated around USD 58.7 million on the App Store in July, up 2.2% month over month, rising to No. 3; MONOPOLY GO! brought in about USD 54.5 million, up 7.5%, climbing to No. 4.
• Call of Duty®: Mobile earned around USD 17.4 million on the App Store, up 14.7% month over month, reaching No. 20. Its July Season 6: Take Your Heart and the Persona 5 Royal collaboration — themed characters, weapons, and seasonal content — drove the revenue recovery.

Google Play Revenue Highlights

• Netmarble's new title SOL: enchant generated around USD 21.3 million on Google Play in July, up 132.1% month over month, climbing to No. 11 — entering the revenue Top 20 in its very first full month of operation.

• GODDESS OF VICTORY: NIKKE earned around USD 14.4 million on Google Play, up 100.2% month over month, rising to No. 17. Its summer event “WAVE TO YOU” and limited-time character content fueled paying-user growth.
• PUBG MOBILE brought in around USD 14.2 million on Google Play, up 55.5% month over month, reaching No. 19. Its July 4.5 update and a Naruto collaboration drove lapsed users back and boosted spending.

Analysis of July 2026 data reveals several strategic takeaways:

• Casual accessibility drives maximum downloads. Simple mechanics, casual genres, and clear visual feedback consistently drive scale across both platforms.
• Live-ops and IP events convert scale into revenue. Seasonal events, limited-time content, and crossovers — from NIKKE's summer campaign to PUBG MOBILE's Naruto collaboration — remain the most effective levers for monetizing large user bases.
• Platform differences remain significant. Google Play rewarded broad appeal and scale (arrow puzzles, football, battle royale), while the App Store favored higher-ARPU casual leaders and mid-core hits.
• New releases can monetize immediately. SOL: enchant shows that a well-positioned new title with strong launch events can break into the revenue Top 20 within its first full month.

July's global mobile game rankings show that light casual titles continued to dominate downloads, while seasonal events, IP collaborations, and localized UA remained key growth drivers for both revenue and user acquisition. Colorever: Coloring Diamonds! demonstrates how gameplay-focused creatives can scale casual titles, while 꿈의 여행자: 별빛 여정 shows the impact of localized marketing and launch incentives. Meanwhile, GODDESS OF VICTORY: NIKKE, PUBG MOBILE, and Call of Duty®: Mobile benefited from seasonal updates and IP collaborations, driving strong revenue growth.

To understand how advertising execution supports this scale, we also examined the top mobile game ad creatives and campaign trends behind July's leading titles.

By tracking both maximum download performance and revenue outcomes, publishers can better align UA strategies with monetization goals across the App Store and Google Play.